“…This study has some interesting findings that can be applied in practice as outcomes suggest that, to some extent, strengthening imperative pillars and firm investment cycles (or efforts) in isolation is not sufficient in order to enhance a firm's competitive edge. Rather, the complementarities, synergies and ongoing interactions among different capabilities are a key enabler of performance, which is consistent with the extant literature [5,6], determining factors that facilitate a state of alignment [54], and capabilities and their ability to launch competitive actions [10,23]. This is an important insight for business, IT managers and executives because they can look at strategic alignment, with the underlying pillars, i.e., IT flexibility, dynamic capabilities, and a firm's absorptive capacity, as a mean (and key toolbox) to drive firm performance and systematically enhance the evolutionary fitness of the firm.…”