Investigating the Motivation of Baby Boomers for Adventure Tourism

Abstract

Adventure tourism has become the centre of interest for baby boomers in today's world. The baby boomers, those born between 1946 and 1964 are now starting to participate in new activities such as hiking, diving, surfing, mountain climbing and riding in different destinations worldwide. The baby boomers' needs and interests are changing as they have become healthier and wealthier than in previous years. The aim of this study was to assess the motivations of baby boomers to participate in adventure tourism. A survey was conducted to better understand the adventurers' motivational behaviour. The push and pull factors which influence baby boomers in their choice were examined. A quantitative study was conducted through the use of a questionnaire and the target population was both locals and tourists. Findings show that the most important push factors identified were fun and enjoyment, relieve from stress and tension, escapism, relaxation, change and novelty while the pull factors were the attractiveness of the physical environment and better health. The findings also suggest that more research on the motivation of baby boomers should be undertaken as this will assist business operators and destination marketers to better meet the needs and expectations of this niche segment.

Adventure Tourism Motivations: A push and pull factor approach

“…As is the case with tourism motivations, more broadly, much research on adventure tourism has focused on the aspects that drive individuals to seek out adventure experiences ( Kane, Tucker, 2004;Buckley, 2012;McKay, 2014;Pomfret, Bramwell, 2014;Naidoo et al, 2015). The majority of early research focused on the element of risk-seeking among adventure tourism participants (Robinson, 1992;Celsi et al, 1993;Shoham et al, 2000).…”

The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

“…However, despite the growing popularity of adventure tourism worldwide and even locally, little research attention has been paid to this arena (Naidoo, Ramseook-Munhurrun, Seebaluck & Janvier, 2015;Sung, 2004) and it has created new and exciting research opportunity (Buckley, 2007;Keeling, 2003) which was partially addressed through this study.…”

X ve Y Kuşaklarında Gönüllü Sadelik Algısının Tüketici Karar Tarzlarına Etkisi - The Effect of Voluntary Simplicity Perceptıon on Consumer Decision Styles in X And Y Generations

“…Son on yılda sessiz kuşakla ilgili olarak (Lehto, Jang, Achana, ve O'Leary, 2008;Strauss ve Howe, 1991) tarafından, Bebek Patlaması kuşağı ile ilgili ise (LeRouge, Van Slyke, Seale, ve Wright, 2014;Naidoo, Ramseook-Munhurrun, Seebaluck, ve Janvier, 2015;Nazarian, 2010;Yang ve Jolly, 2008) tarafından yapılan çalışmalar bunlardan bazılarıdır. Ancak Hariri'nin (Adams, 2016) de sözünü ettiği gibi insan yaşamındaki uzamanın artan bir ivmeyle devam ediyor olmasının yaşlı kuşakların önemini artırıyor olması da göz önünde bulundurulması gereken bir gerçektir.…”