2022
DOI: 10.1111/isj.12410
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Investigating the nonlinear and conditional effects of trust—The new role of institutional contexts in online repurchase

Abstract: Trust is paramount to developing and maintaining long-term relationships in all stages of the customer lifecycle, including the repurchase stage. This research goes beyond the simple finding documented in the extant trust literature that the effect of trust will diminish. It sheds light on the role of

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Cited by 4 publications
(2 citation statements)
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“…To evaluate our moderated relationships, we used the latent moderated structural equation (LMS) approach, which allows for accurate assessments of moderation for non‐normal dependent variables (Preacher et al, 2016) while accounting for measurement error (Cheung et al, 2021; Klein & Moosbrugger, 2000). This approach is particularly robust using Bayesian analysis (Asparouhov & Muthén, 2021; Zou et al, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…To evaluate our moderated relationships, we used the latent moderated structural equation (LMS) approach, which allows for accurate assessments of moderation for non‐normal dependent variables (Preacher et al, 2016) while accounting for measurement error (Cheung et al, 2021; Klein & Moosbrugger, 2000). This approach is particularly robust using Bayesian analysis (Asparouhov & Muthén, 2021; Zou et al, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…In the third paper, Zou et al (2023) note that trust effectively mitigates customer uncertainty in initial purchases and plays an important role in customer retention. Despite decades of development, the effect of trust has not yet received sufficient scholarly attention with respect to repurchase behaviour, notably since some studies have agreed on an oversimplified diminishing effect.…”
Section: Papers In This Issuementioning
confidence: 99%