Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

Inoue, Yuhei; Kent, Aubrey

doi:10.1016/j.smr.2011.12.002

Cited by 94 publications

(64 citation statements)

References 151 publications

(665 reference statements)

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“…The perceived social responsibility of the FESJC was measured with three seven-point Likert scale items selected from Lichtenstein et al's (2004) perceived CSR scale. This scale was designed to measure the perceived social responsibility of a company, and its applicability to a sport entity was demonstrated in Inoue and Kent (2012).…”

Section: Methodsmentioning

confidence: 99%

Determinants and Consequences of the Perceived Social Impact of a Sport Event

Inoue

Havard

2014

Journal of Sport Management

Self Cite

101

110

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This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip's (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.

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Section: Methodsmentioning

confidence: 99%

Determinants and Consequences of the Perceived Social Impact of a Sport Event

Inoue

Havard

2014

Journal of Sport Management

Self Cite

101

110

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“…Type II identified determinants of CSR (Babiak & Wolfe, 2009). Type III analyzed actions and practice of CSR (Babiak & Wolfe, 2006;Babiak & Trendafilova, 2011;Bravo, Matute, & Pina, 2012;Inoue & Kent, 2012;Rosca, 2011;Sheth & Babiak, 2010;Walker, Kent, & Vincent, 2010). Type IV measured the impacts of CSR on stakeholders and financial performance (Inoue, Kent, & Lee, 2011;Walker, Heere, Parent & Drane, 2010;Walker & Kent, 2009;Walters & Tacon, 2010).…”

Section: Introductionmentioning

confidence: 99%

Constructing the Corporate Social Responsibility Indicators of Professional Sport Organization

Chen¹,

Chen²,

Tai³

et al. 2015

IJBA

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Corporate social responsibility (CSR) was used as a business strategy to enhance reputation, increase competitive advantage, and reduce risk. The purpose of this study was to construct the CSR indicators of professional sport organization. In-depth interviews and Delphi method were conducted. Professional sport team managers, secretary generals of sport organizations and experts in sport management participated in this research. Results indicated that CSR of professional sport organization contained 4 dimensions, 13 sub dimensions and 56 sub indicators. The main indicators include enhancing the performance of professional sport organization, increasing competitiveness of professional sport organization, protecting stakeholder's interests, obeying the law, complying the collective bargaining agreement, protecting environment, providing safe merchandise and stadium, assisting sport promotion, assisting employees' career development, protecting consumer rights, promoting sport, education and health programs, assisting philanthropy organizations, and enhancing community's life quality.

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“…However, this finding does not exclude the case that CSR activities may improve financial performance (revenues and profits) taking into consideration the increased attention on CSR by sport managers and the amounts spent on such activities. This argument has been raised by Inoue and Kent (2012) who argue that consumers tend to evaluate sport organizations as credible if they are aware of their socially responsible behavior. In the same vein, Walters (2012) argues that CSR has altered as a perception of just a philanthropic activity and has been a part of strategic sport management with potential positive impact on business financial performance.…”

Section: Business Management and Strategymentioning

confidence: 99%

“…First is the lack of a unified critical review on the literature regarding the impact of CSR activities of firms which operate facilities, offering sport recreation services on performance, despite the notable adoption of CSR initiatives by professional sport organizations within several areas (Inoue and Kent, 2012) and secondly is the call from Godfrey and Hatch (2007) and Walters (2012) who suggest that future research should investigate the relationship between CSR and performance using disaggregated CSR measures within a single industry and for a significant number of years. The reason behind this argument is that each industry has specific social interests and issues based on different stakeholders.…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility and Firm Value in the Sport Recreation Sector: A Review

Dimitropoulos¹,

Vrondou

2015

BMS

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Corporate Social Responsibility (CSR) has evolved as a significant strategic issue for modern corporations and received increased attention by researchers internationally. The scope of this study is to present a comprehensive review of the studies examining the impact of certain dimensions of corporate social responsibility (CSR) on the value of firms operating within the idiosyncratic sport recreation sector. The paper identifies four key dimensions of CSR that sport recreation firms must target in order to improve their image, community connections and bottom line financial numbers. These dimensions are the connections with the local communities, the protection of natural environment, their product-service quality and their employee's satisfaction and retention. The improvement or significant involvement on behalf of sport recreation firms within these sectors can provide significant competitive advantages and enhance corporate value. Useful policy implications are also provided within the paper.

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Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

Cited by 94 publications

References 151 publications

Determinants and Consequences of the Perceived Social Impact of a Sport Event

Determinants and Consequences of the Perceived Social Impact of a Sport Event

Constructing the Corporate Social Responsibility Indicators of Professional Sport Organization

Corporate Social Responsibility and Firm Value in the Sport Recreation Sector: A Review

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