Investigating the role of regulatory focus in apparel attribute prioritization

Hyun, Jonghan

doi:10.1108/jfmm-09-2020-0183

Cited by 2 publications

(2 citation statements)

References 43 publications

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“…T. Huang, 2018). Hyun (2021) held that the presentation of promotional information on in-store or e-commerce platforms and the products corresponding to the promotion drive consumers’ buying behavior, especially in the festive environment, where consumers are more sensitive to product promotion information. Das et al (2020) argued that holiday promotions are usually carried out in the form of presenting high arousal stimuli (e.g., background music, background colors) to online consumers.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…In the study on the influence of the content composition and slot location of online advertisements on the visual attention of online consumers, it is found that regardless of whether the text advertisement contains pictures or not, the attention people paid to advertisements with discount information is significantly higher than that on advertisements without discount information (Y. T. Huang, 2018). Hyun (2021) held that the presentation of promotional information on in-store or ecommerce platforms and the products corresponding to the promotion drive consumers' buying behavior, especially in the festive environment, where consumers are more sensitive to product promotion information. Das et al (2020) argued that holiday promotions are usually carried out in the form of presenting high arousal stimuli (e.g., background music, background colors) to online consumers.…”

Section: Cognition and Emotions Of Online Promotionmentioning

confidence: 99%

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Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

2023

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To probe into consumer behavior from the perspective of cognition and emotion, meanwhile offering objective and quantitative physiological evidence for advertisers, e-commerce platforms selling experiential products, and other e-commerce platforms for holiday promotional activities. This paper adopted a combination of multi-channel physiometer and questionnaire survey, in which a total of 42 subjects including 18 men and 24 women is selected and recruited. (1) Factors such as promotion, music background, and model backdrop help to enhance the festive atmosphere of e-commerce platforms and stimulate positive emotions of consumers; (2) Greeting cards can stimulate positive emotions among female consumers, but they are not statistically significant in stimulating male consumers; (3) The effect of warm and cold colors on the sympathetic nerves of consumers is significant, among which warm colors can significantly ignite the positive emotions; and (4) Although not all indicators of multi-channel physiometer are consistent with questionnaire data, the differences can be explained, so it proves to be a sound method to quantitatively measure emotions. This paper conducted multi-channel physiometer research on E-commerce platform promotions and consumer behaviors from the perspective of cognition and emotion, which provided an objective quantitative method for online retailers and marketers.

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Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Section: Cognition and Emotions Of Online Promotionmentioning

confidence: 99%

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

2023

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Positive emotions influencing consumer shopping behavior on e-commerce platforms

Cuong

2024

Management &Amp; Marketing

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E-commerce has become an integral part of people's daily lives due to the extensive use of the Internet. Moreover, customers' positive emotions are the good feelings that a person has because of their mood or good circumstances. These can include happiness, love, liking, pleasure, or joy. This study proposes to provide an analytical framework that includes factors (sales promotion, hedonic shopping motivation, and personalization) that affect positive emotions, which in turn affects the customers' intentions to make purchases and their actual behavior within the context of e-commerce platforms. This study used the cognitive emotion theory and emotion-action tendency connection as a theoretical framework. Convenience sampling was used in an online survey to collect data from 294 clients. The findings discovered that consumers' positive emotions in e-commerce platforms in Vietnam were affected favorably by key factors such as sales promotion (β = 0.502), hedonic shopping motivation (β = 0.217), and personalization (β = 0.207). Out of these factors, sales promotion (β = 0.502) was found to have the most favorable impact on customers' pleasant feelings. In the same way, customers' pleasant emotions (β = 0.758) had a strong positive influence on their inclination to shop. Furthermore, their shopping intention (β = 0.822) also had a considerable positive influence on their behavior. The study's results may help online retailers fully understand the determinants that affect customers' pleasant feelings, shopping intentions, and behavior. With this knowledge, online stores will be able to improve how they sell products.

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Investigating the role of regulatory focus in apparel attribute prioritization

Cited by 2 publications

References 43 publications

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

Positive emotions influencing consumer shopping behavior on e-commerce platforms

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