Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction

Lee, Minkyo; Kim, Dae-Yeon; Williams, Antonio S.; Pedersen, Paul M.

doi:10.1353/jsm.2016.0001

Cited by 13 publications

(7 citation statements)

References 52 publications

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“…Interventions to increase audience satisfaction and loyalty can be carried out by identifying the desired needs, such as team logos, stadium facilities, and affordable ticket prices (Silveira et al, 2019). Spectators of sports matches can indirectly have maximum satisfaction when there is a commentator on the course of the match (Lee et al, 2016). The performance of the star players with an interesting match was the reason for the audience to watch the match until the end (Theodorakis et al, 2015;Zhang et al, 2014).…”

Section: Resultsmentioning

confidence: 99%

Impact of the 2019 volleyball proliga event on audience satisfaction and loyalty

2021

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The quality of service and the performance of the management team in a sporting event is thought to be able to influence audience satisfaction, so that these two things become important factors in the success of organizing sports matches. The purpose of this study was to determine and describe the impact of organizing sporting events on audience satisfaction and loyalty based on the quality of service and performance of the organizing committee in managing sports events. The study used a descriptive approach with qualitative and quantitative methods. 64 spectators were randomly selected from all the spectators who attended the volleyball proliga sport event held at GOR Amongrogo, Yogyakarta City. Data collection techniques uses a questionnaire. The data analysis technique used PLS - SEM. The results of the study found that there was an influence of service quality and performance of the match management team on audience satisfaction and loyalty. These results indicate that the indicators of the implementation of sports activities are measured by the satisfaction and loyalty level of the audience following the match with the service quality and management of the organizers as influencing factors.

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Section: Resultsmentioning

confidence: 99%

Impact of the 2019 volleyball proliga event on audience satisfaction and loyalty

2021

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“…Qian (2022) reported that in sports livestreaming, streamers' expertise, fit, and virtual interactions positively impact the audience's continuous watching intentions. Lee et al (2016) indicated that sports commentary can significantly affect audience enjoyment and continuous watching intentions.…”

Section: Viewer Experience With Sports Videosmentioning

confidence: 99%

Introduction to the Minitrack on Crowdsourcing and Digital Workforce in the Gig Economy

Moussawi,

Olsen,

Taylor

2024

Proceedings of the Annual Hawaii International Conference on System Sciences

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Augmented reality (AR) has been widely used in sports broadcasting. However, little is known about viewer experience with AR in sports event videos. To identify key AR features as well as its advantages and drawbacks in sports event videos, this research conducted a qualitative study through a semi-structured interview with 30 participants. Content analysis on the interview transcript identified four salient features of AR in the sports event video context, i.e., informativeness, novelty, vividness, and telepresence. It also revealed three key advantages of AR to sports audiences, including game comprehension, enjoyment, and fan socialization, as well as two drawbacks, including distraction and inauthenticity. The qualitative study provides a theory-building process and results in a conceptual model, which, based on the net valence approach, postulates the relationships between AR features and viewers' behavioral intentions through the mediation of perceived advantages and drawbacks.

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“…Figure 1. Hierarchy of commentary types derived from Lee et al (2016) Several studies have examined the effects of commentary its influence on the audience's enjoyment. Comisky et al (1977) found that using color commentary rather than objective commentary for describing a violent or competitive image makes sporting contests more enjoyable, immersive, and entertaining.…”

Section: Related Workmentioning

confidence: 99%

“…The announcer 's behavior is the third factor influencing the audience's enjoyment of the broadcasting. Lee et al (2016) described types of commentary as broken down into two categories, which are objective/factual and color commentary (Figure 1). Within the objective role, there are two additional categories judgmental and historical.…”

Section: Related Workmentioning

confidence: 99%

Metrics for Assessing the Quality of NFL Announcers

Sanaei

Sepich

Schaffhausen

et al. 2022

Proceedings of the Human Factors and Ergonomics Society Annual

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Announcers are one of the most important factors that can affect viewers’ enjoyment of televised sports. Discovering metrics for announcer quality would be useful for predicting future announcer performance and possibly lead to improvement of announcers. The authors tried to extract useful metrics for announcer quality by using behavioral coding of American football game videos. Initial data was gathered by watching the first half of twelve NFL football games of CBS, ESPN, NBS, and FOX, and metrics were compared with the number of viewers of the different channels. While non-weighted metrics had no correlation with the number of viewers, weighting the metrics showed that announcers’ excitement building, context building, and real-time visual analysis have the strongest potential correlation with viewers’ enjoyment.

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Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction

Cited by 13 publications

References 52 publications

Impact of the 2019 volleyball proliga event on audience satisfaction and loyalty

Impact of the 2019 volleyball proliga event on audience satisfaction and loyalty

Introduction to the Minitrack on Crowdsourcing and Digital Workforce in the Gig Economy

Metrics for Assessing the Quality of NFL Announcers

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