Investigating the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context

Abstract

Several studies have made known that internet banking (IB) implementation is not only advantageous for banks, but also by perception and experience of IB users. Therefore, little is known about factors propelling user's intention to adopt internet banking in Pakistan. Thus, the purpose of this research is to investigate the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context. A quantitative approach based survey was conducted to collect the data from 398 internet banking users. For statistical analysis structural equation model (SEM) approach was used. The result of this study indicates that, UTAUT model provided a good theoretical foundation in technology adoption investigation. Findings confirmed that all four predictors (performance expectancy, effort expectancy, social influence and facilitating condition) were significant and had significant amount of variance in predicting user's intention to adopt internet banking. Additionally, the IPMA test revealed that performance expectancy was the most important factor among all other variables to predict user's intention towards adoption of internet banking. Lastly, managerial implications, limitations and future recommendations are discussed.

Perception and prediction of intention to use online banking systems

“…Perceived usefulness is "the degree to which a person thinks it could increase his job effectiveness using a certain program" (Davis et al, 1989). Rahi, Ghani, Alnaser, and Ngah (2018) argued that performance expectancy was one of the most significant factors amongst other variables to forecast the intention of user's internet banking adoption. Nonetheless, Early studies by Davis (1985), showed that TAM was imperfect as it did not take into account social influence to adopt and use of new information technology.…”

دراسة أدوات الاختیار ونیة التبنی وقبول تکنولوجیا الحاسب الآلی فی قطاع التعلیم العالی الخاص فی مصر: منظور المستخدم النهائی لبرمجیات ادارة المشروعات (باللغة الإنجلیزیة)

“…The modern studies which were concerned with user tools selection, adoption intention, and acceptance of technology were conducted from a particular angle such as: sector/ industry, tool, and user category. (Rahi et al 2018a) is one of the most recent studies that has been concerned with the impact of UTAUT on particular sector/ industry. (Rahi et al 2018a) examined the UTAUT role in the internet banking adoption context.…”

“…(Rahi et al 2018a) is one of the most recent studies that has been concerned with the impact of UTAUT on particular sector/ industry. (Rahi et al 2018a) examined the UTAUT role in the internet banking adoption context. The individuals' intention as critical factors have been studied by Karahoca et al (2018).…”

“…Recent study of Howard et al (2017) examined technology acceptance and usage from individual perceptions. Investigating user tools selection, adoption intention, and acceptance of technology in recent researches (Rahi et al 2018a); (Karahoca et al 2018); (Rahi et al 2018b) from the angles of sector/ industry, tool, and user category support the necessity to conduct more studies on that subject which aim at recognizing end-user according to the category to which he/she belongs, which includes usage pattern, sector/ industry, and any other critical factors (Karahoca et al 2018). (Karahoca et al 2018) reported performing researches on the potential users as a requirement that has to take place prior to technology launching into the market.…”

Foreign tourist’s attitude to the elements of the developing of tourism in Medan, Indonesia

“…In 2017, the budget increased to 45 milyar Rupiah and expected tourist arrivals is above 1 million people (BPS, 2016). However, based on the data from Badan Pusat Statistik Provinsi Sumatera Utara, the number of foreign tourists who entered through three entrances until 2015 reached 229,288 people down 5.18% compared with 2012 (BPS, 2016;Rahi et al, 2018).…”