Investigating values of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior

Šagovnović, Ivana; Stamenković, Igor

doi:10.1080/14724049.2022.2075003

Cited by 7 publications

(2 citation statements)

References 80 publications

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“…Positive perceptions of the environment, including its preservation and the sustainable practices employed, contribute significantly to forming favourable attitudes towards agritourism [9], [10]. These attitudes are further influenced by perceived sustainable marketing, a concept that refers to the marketing efforts perceived by potential tourists that highlight the sustainability efforts of agritourism operations, including environmental stewardship, economic benefits to local communities, and social responsibility [11].…”

Section: The Impact Of Perceived Environment On Attitudes and Perceiv...mentioning

confidence: 99%

The Moderating Role of Technological Knowledge in the Relationship Between Perceived Sustainable Marketing and Intention to Agritourism

2024

Int. J. Anal. Appl.

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Agritourism is a key component of sustainable tourism, focusing on minimizing environmental impacts. This study evaluates how technological knowledge influences tourist behavior and intentions within agritourism, employing the Theory of Planned Behavior for a structured quantitative analysis. Data from 348 visitors to orchards, farms, and aquaculture sites in agritourism settings were analyzed using partial least squares structural equation modeling. Results show a significant impact of perceived environmental factors on attitudes, subjective norms, perceived behavioral control, and perceptions of sustainable marketing. Importantly, technological knowledge plays a vital moderating role in linking sustainable marketing perceptions to the intention to engage in agritourism. This research sheds light on the dynamic relationship between sustainable marketing, technological knowledge, and tourist behavior in agritourism, offering insights for businesses and policymakers to foster sustainable practices and enhance the appeal of agritourism experiences.

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Section: The Impact Of Perceived Environment On Attitudes and Perceiv...mentioning

confidence: 99%

The Moderating Role of Technological Knowledge in the Relationship Between Perceived Sustainable Marketing and Intention to Agritourism

2024

Int. J. Anal. Appl.

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“…It is worth noting that there may be slight variations in the definitions and that the terminology used may differ in different contexts and studies. For example, Šagovnović and Stamenković (2022) view green tourists as tourists who behave in an environmentally friendly manner when on vacation in a wide range of tourism contexts, whereas ecotourists behave in an environmentally friendly manner on vacation in the context of nature-based tourism. Ecotourists thus represent a subset of green tourists.…”

Section: Green Touristsmentioning

confidence: 99%

Tourist Environmental Behaviour: A narrative review

Touloun

Ed-Dali

2023

E-BPJ

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Environmental sustainability is a significant issue nowadays. Travelers must become more environmentally conscious of protecting the earth. Academics focus more on environmental degradation, pollution, and human behaviour's influence on climate change. Late 20th-century researchers are increasingly environmentally conscious. Tourists' environmentally friendly conduct at their destination is influenced by contextual variables, although they have not been fully investigated. Researchers say studying visitor behaviour reduces tourism's environmental effect. By reviewing the literature, it is possible to contextualize the pro-environmental behaviour of tourists. Businesses, governments, and tourists must alter their practices to ensure a sustainable future. Keywords: Environmental behaviour; green tourism; tourist behaviour; sustainability eISSN: 2398-4287 © 2023. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v8i23.4510

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Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-COVID-19.

Chiwaridzo,

Masengu

2024

Environ Dev Sustain

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Investigating values of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior

Cited by 7 publications

References 80 publications

The Moderating Role of Technological Knowledge in the Relationship Between Perceived Sustainable Marketing and Intention to Agritourism

The Moderating Role of Technological Knowledge in the Relationship Between Perceived Sustainable Marketing and Intention to Agritourism

Tourist Environmental Behaviour: A narrative review

Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-COVID-19.

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