Investigation and recommendations on the promotion of sustainable consumption behavior among young consumers in Thailand

Vantamay, Nottakrit

doi:10.1016/j.kjss.2018.01.007

Cited by 29 publications

(25 citation statements)

References 25 publications

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“…Sustainable consumption is the consumption of goods and services that are economically viable, socially equitable, and with minimal impact upon the environment. Sustainable consumption is generally tied to the retailer and consumer end of the value chain (Camilleri, 2018;Vantamay, 2018).…”

Section: Introductionmentioning

confidence: 99%

Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa

Fatoki

2019

Foundations of Management

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The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of firms in the hospitality industry. Sustainable performance measurement focuses not only on financial but also on social and environmental performance. The study used the quantitative research design, and the cross-sectional survey method was used for data collection from 192 respondents. Descriptive statistics, Pearson correlation, and regression analysis were used for data analysis. Cronbach’s alpha was used as a measure of reliability. The results indicated a significant positive relationship between GMO and environmental and social performance of hospitality firms. The findings of the study suggest that GMO is a firm-level strategic resource that can improve the sustainable performance of firms in the hospitality sector. Theoretically, the study linked GMO to environmental and social performance of firms. Empirically, the study adds to the literature on the effect of GMO on sustainable performance. Practically, the study suggested recommendations that can improve the adoption of GMO by firms. These include green design, green positioning, green supply chain, and green strategy.

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Section: Introductionmentioning

confidence: 99%

Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa

Fatoki

2019

Foundations of Management

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“…As previously mentioned, Thailand is in the process of creating a social norm awareness concerning sustainable behavior. In Vantamay (2018) investigation of SCB amongst young Thai consumers, the author suggested that fostering peer-to-peer communication (e.g. social media platforms such as Line and Facebook) was useful in changing social norms about SCB.…”

Section: Discussionmentioning

confidence: 99%

“…Furthermore, simple random sampling using the lottery method for each of the 10 Universities in five Thai regions was used. This assured that each university had an equal chance of inclusion in the sample ( Vantamay, 2018 ). Thereafter, from each institution's Faculty of Education, 40 science and 40 social science student teachers were selected.…”

Section: Methodsmentioning

confidence: 99%

“…Other research has suggested that a sharing economy, stabilization, and lower consumption, along with the adoption of behavioral changes can have a significant impact on mitigation potential ( Pachauri and Meyer, 2014 ; United Nations Environment Programme, 2015 ). Another way of accomplishing this is by encouraging individuals in all sectors to be environmentally responsible by raising their public awareness ( Hungerford and Volk, 1990 ; Pachauri and Meyer, 2014 ; United Nations Environment Programme, 2015 ; Vantamay, 2018 ). The additional focus must be on waste reduction and disposal ( Wangwongwatana, 2009 ), non-hazardous chemical use, and sustainable governmental management processes.…”

Section: Introductionmentioning

confidence: 99%

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Antecedents of Thai student teacher sustainable consumption behavior

Pimdee

2020

Heliyon

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A new area of research and intervention has arisen, namely the psychology of sustainability. Therefore, this study investigates how an undergraduate student teacher's psychological traits, their psychological state, their situation, and environmental education affect their sustainable consumption behavior. Two sample groups were selected from ten Thai university education programs' science ( n = 400) and social science ( n = 400) colleges nationwide. The research instrument used randomized multistage questionnaires for each group, which used a five-level scale to evaluate each student teacher's item agreement. The analysis of the causal relationship models used LISREL 9.10 which determined that both models and their four causal variables positively affected a Thai student teacher's sustainable consumption behavior (SCB). For the science education student teachers, these were the situation (SIT = 0.87), environmental education (EDU = 0.34), their psychological state (STATE = 0.22), and their psychological traits (TRAITS = 0.22). For the social science education student teachers, these were SIT = 0.85, STATE = 0.25, EDU = 0.08, and TRAITS = 0.04. Combined, they can explain 92% (science program) and 82% (social science program) of variance in a student teacher's SCB. The study also determined that EDU's attitude and conservation factors were critical, which most probably increased in prominence due to media awareness efforts. There also appears to be greater individual responsibility in SCB as well as the perceived need to conserve resources. Finally, this study further confirmed numerous other studies in which humans have a strong desire to fit in and will conform to the behavior of those around them, with this study concluding that each student teacher's situation was determined to have a moderate to strong influence on either their psychological state or environmental education. This study contributed to the literature as it investigated 18 aspects related to four casual variables affecting a Thai student teacher's sustainable consumption behavior. The study was unique in that it classified and compared opinions from two diverse university teaching programs nationwide (Science and Social Science), whose results can help educational leaders identify and develop in-depth, SCB future programs.

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“…Perceived Behavior Control Kumar, (2012) presented that Jager (2000) narrated that consumer purchasing decision contains many different and connected parts and at time many circumstanced factors among which perceived behavioral control is one, it helps attitude to make a decision (Kumar, 2012). As mentioned in the TPB theory, PBC is related to the results of a person's previous first hand experiences and problems occurred during the experience that decides the level of the person's perception concerning how simple or hard is to carry out a behavior (Vantamay, 2018). It revolve perception concerning approach to what resources and how many chances are required to perform the behavior, which includes more finances, time, and other facilities, and individuals' own self confidence in his capability to conduct the behavior (Gangwal & Bansal, 2016).…”

Section: 8mentioning

confidence: 99%

Attitude towards Green Consumption among College and University Students in Bahawalpur Pakistan

Fazal

2019

sbsee

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Green consumption is using goods and services to fulfill needs, adopting a better lifestyle while decreasing the consumption of natural assets, unhealthy material and outflow of waste and impurities in daily lives to save the environment for future generations. The main objective was to identify the impact of Green Attitude on green purchase intention and green purchase behavior along with sub variables. The study was conducted in the area of South Punjab, Pakistan in which the students were taken as consumers to find out if the consumer attitude has any impact on green purchase intention and green purchase behavior. The population of the study was students enrolled in colleges and universities of South Punjab Pakistan which includes the levels of study intermediate, graduation, masters, MPhil and PhD with the sample of 250. SPSS software was used to interpret the collecting data to draw results. This study has limited data, limited time, limited and limited sources, limited population, due to which results of this study may not be generalizable to other population or place. The conclusion of the study was that there is a positive impact of Attitude on Green Purchase Intention and Green Purchase Intention and there is positive and slightly strong relationship between the independent and dependent variables.

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Investigation and recommendations on the promotion of sustainable consumption behavior among young consumers in Thailand

Cited by 29 publications

References 25 publications

Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa

Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa

Antecedents of Thai student teacher sustainable consumption behavior

Attitude towards Green Consumption among College and University Students in Bahawalpur Pakistan

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