2017
DOI: 10.24959/uekj.17.6
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Investigation of behavior of consumers with choice of means for intimate hygiene

Abstract: ДосліДження особливостей повеДінки споживачів при виборі засобів Для інтимної гігієниУ сучасних умовах підвищення конкуренції на косметичному ринку України, зокрема се-ред засобів для інтимної гігієни актуальним завданням для кожного вітчизняного виробни-ка є досягнення конкурентоспроможності власної продукції, збільшення обсягів реалізації, рентабельності продажів і прибутку.Мета роботи -проведення анкетного опитування споживачів та аналізу особливостей їх поведінки при виборі і застосуванні засобів для інтим… Show more

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“…Therefore, personal hygiene of female genital organs requires meticulous and at the same time thorough cleansing, which would not disrupt the natural functions of sensitive areas of the mucous membranes and would not provoke appearance of unwanted reactions. [1][2][3][4][5] The segment of intimate hygiene products is in a separate sector of the whole range of foam-washing agents. This is due to the fact that they are positioned as agents with the mildest effect thank to the use of amphoteric detergents in the first place.…”
Section: Introductionmentioning
confidence: 99%
“…Therefore, personal hygiene of female genital organs requires meticulous and at the same time thorough cleansing, which would not disrupt the natural functions of sensitive areas of the mucous membranes and would not provoke appearance of unwanted reactions. [1][2][3][4][5] The segment of intimate hygiene products is in a separate sector of the whole range of foam-washing agents. This is due to the fact that they are positioned as agents with the mildest effect thank to the use of amphoteric detergents in the first place.…”
Section: Introductionmentioning
confidence: 99%
“…Intimate care products make the care of a delicate area pleasant and effective. [1][2][3][4] The mucous intimate area has a number of features: Unique acid-base balance, specific microflora, special activity of secretory glands, etc. As you know, the acid-base balance of the skin is 5.5, and the pH of the vaginal mucous is from 3.5 to 4.5.…”
mentioning
confidence: 99%