Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram

Erdem, Aytaç; Yilmaz, Emrah Sıtkı

doi:10.19168/jyasar.892799

Cited by 11 publications

(13 citation statements)

References 103 publications

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“…Although the results demonstrate a relationship between the consumer of Generation Z and social media and influencer marketing, the strength of the relationship was not very high for this generation, despite expectations. According to previous research, this generation should be highly connected to social networks (Bernstein, 2015;Solomon, 2018;Erdem & Yilmaz, 2021;Gundova & Cvoligova, 2019). This factor also did not emerge as significant in the regression analysis.…”

Section: Discussionmentioning

confidence: 95%

Conspicuous food consumption of Gen Z and social media use

Pavelková,

Turčínková,

Grajciar

2023

REASER

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This paper aims to explore the relationship between respondents' propensity to conspicuous consumption and an autonomous element like the use of social media platforms by respondents, in conjunction with established factors influencing conspicuous consumption reported in the literature. The study focuses on Generation Z as the research population and on food and beverages as the product category under study. The study was conducted on a sample of 246 Generation Z respondents via a questionnaire survey, using a set of statements derived from the literature focusing on conspicuous and status consumption and statements related to food and beverage consumption. The collected data were analyzed using factor and regression analyses. Although the study did not confirm a statistically significant relationship between the nature of social media use and respondents' propensity to conspicuous consumption, the findings suggest that respondents are susceptible to the influence of social media and influencers.

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Section: Discussionmentioning

confidence: 95%

Conspicuous food consumption of Gen Z and social media use

Pavelková,

Turčínková,

Grajciar

2023

REASER

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“…The peer pressure that results from live commerce encourages consumers to make purchases. Huseynov and Yldrm discovered that social pressure to shop online from friends, family, the media, and other influential figures can influence consumers' favourable attitudes in any market segment [12].…”

Section: Impact Of Livestream On Shopping Behavioursmentioning

confidence: 99%

“…This promotes transparency for both agricultural businesses and consumers. Livestreaming's responsiveness and interactive functionality would enable environmentally friendly agricultural goods to be carried between the supply and demand sides in real time, thereby promoting the efficient flow of agricultural product information between sellers and buyers and resolving the issue of information asymmetry [12].…”

Section: Agriculture Products Industrymentioning

confidence: 99%

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Exploring China's Economic Resurgence: The Role of Live-Streaming Online-commerce in Post-Pandemic Recovery

Zhou

2023

LNEP

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Many scholars are interested in this emerging sales channel, but they are inclined to investigate the psychological impact of ECLS (Online-commerce Live-Streaming) on customers' buying behaviour. Limited knowledge exists on the impact of ECLS on industries such as agriculture and clothing. The Coronavirus disease 2019 pandemic cast all across the world, leading to unparalleled disruptions across several sectors and generating a cascading effect on the economic terrain. China, being the focal point of the pandemic, had a notable transformation in its consumption patterns, characterised by an initial decline in consumption. This study will examine how the COVID-19 pandemic affected consumer habits, which over the preceding ten years contributed significantly to China's Gross Domestic Product (GDP). In the middle of the economic turbulence, a notable phenomenon developed that significantly influenced China's economic recovery - the growing prevalence of live-streaming online-commerce. This article examines the potential for China's economic recovery in the aftermath of a decline in consumption during the COVID-19 epidemic. It specifically focuses on the mobilization and development of online-channel commercial streaming in two sectors, which are the agriculture industry, and the fashion and apparel industry.

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“…Pembelian implusif menyebabkan kurangnya kontrol emosional, yang dapat menyebabkan perilaku konspirasi yang patologis dan terus-menerus (Pandya & Pandya, 2020). Menurut Dawson dan Kim dalam Erdem & Yilmaz (2021) perilaku pembelian impulsif tumbuh ketika pelanggan bermigrasi dari toko fisik ke bisnis internet. Hal ini disebabkan oleh terbatasnya jam kerja, kekhawatiran personel, kepadatan yang berlebihan, jarak dari lokasi ritel, dan tekanan lingkungan.…”

Section: Impulsive Buyingunclassified

Apakah Promosi Islami dan Hedonic Shopping Motivation Mempengaruhi Perilaku Impulsive Buying Generasi Z?

Azid,

Machfudz

2023

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The emergence of Muslim fashion in Banyuwangi can be attributed to the inclination of the Z generation to utilize e-commerce platforms for fashion shopping, hence promoting impulsive purchasing behavior. The current study aims to examine how the perception of Islamic promotion and hedonic shopping motives influence impulse purchases, with happy emotions serving as mediators in the context of Muslim fashion products. This study focuses on clients belonging to Generation Z in Banyuwangi Regency who have made purchases using e-commerce platforms. This study employs a quantitative research design with an explanatory approach. It has a sample size of 100 participants selected using purposive sampling methods. The survey results obtained through an online questionnaire with a Likert scale were subsequently analyzed using path analysis in SPSS. The findings of this study indicate that employing Islamic advertising and hedonic impacts can enhance consumers' favorable emotions towards Muslim fashion products via e-commerce. Furthermore, the indirect impact of favorable emotions serves as a mediator for the effect of of islamic promotion on impulsive purchasing. However, it is important to note that various good emotions do not mediate the relationship between hedonic shopping incentive and impulsive purchase.

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Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram

Cited by 11 publications

References 103 publications

Conspicuous food consumption of Gen Z and social media use

Conspicuous food consumption of Gen Z and social media use

Exploring China's Economic Resurgence: The Role of Live-Streaming Online-commerce in Post-Pandemic Recovery

Apakah Promosi Islami dan Hedonic Shopping Motivation Mempengaruhi Perilaku Impulsive Buying Generasi Z?

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