A nitrobenzoxadiazole-based fluoroprobe (NBD-Bu) is designed to probe cellular metabolic activity in cancer and normal cells. NBD-Bu shows a significant fluorescence enhancement upon selective binding to the transport protein serum albumin in PBS buffer at ambient conditions. Encouraged by this finding, the site-specificity of NBD-Bu has been explored through a competitive displacement assay in the presence of site-specific markers such as warfarin and ibuprofen. Notably, even at micromolar concentrations, the probe possesses the ability to displace the site marker drug ibuprofen, efficiently. Subsequently, high-resolution fluorescence imaging results consolidated the potential of NBD-Bu for detection of abnormal cellular metabolic activity. Serum albumin (SA) is the most abundant water-soluble protein found in blood plasma occupying almost 60% of total blood plasma proteins 1,2. Human serum albumin (HSA) has 585 amino acid residues in a single polypeptide chain, while bovine serum albumin (BSA), which is 76% homologous to HSA, has 583 amino acid residues 1. It functions as a versatile transport protein, transporting small drug molecules, bile-salt, hormones, vitamins, metals and plays a significant role by contributing 80% to the maintenance of oncotic pressure between blood vessels and tissues 3,4. Moreover, albumins are primarily responsible for maintaining the pH of the blood 5,6. SA is also used as an additive in the cell culture media as it enhances growth and cell viability 7. A high level of SA is triggered by severe dehydration and high protein diet while deficiency of the same causes dysfunction of the circulatory system, which inclines the detection of SA to be extremely important 6. Among the vastly employed and reported techniques in this purpose, cyclic voltammetry 8,9 , circular dichroism spectroscopy 10 , nuclear magnetic resonance spectroscopy 11,12 , high-performance liquid chromatography, absorption spectroscopy, and mass spectrometry are quite useful. However, these methods are not as popular as fluorescence spectroscopy is because of their sophistication, and poor sensitivity. Fluorescence spectroscopy is one of the widely used and efficient tools to study the interaction between drug molecules and SA because of its rapidness, good selectivity, as well as high sensitivity and especially real-time visualization by naked-eye 13,14. Several fluorescent dyes are already known for SA binding, but the binding site and stoichiometry is not explored in most of the cases 14-17. Quite a few numbers of fluorescent probes have been developed based on their sensitivity towards local polarity and viscosity, which causes a significant change in emissive states upon binding to the multiple hydrophobic pockets present in SA 18. Nevertheless, limitations arise due to the absorbance of the probes in the near-UV region resulting in the interference by the auto-fluorescence of protein molecules, change in the secondary structure of protein upon ligand binding and lower selectivity of the sensor while other releva...