Investigation of the Perception of Facial Image Changes according to Skin Tone and Hair Color among Female College Students in Their 20s

Abstract

Purpose: This study aims to investigate whether facial images can be perceived differently by changing skin tone and hair color among female college students in their 20s, and to provide objective data for selecting hair color suitable for skin tone.Methods: Surveys were conducted for female college students in their 20s to evaluate images regarding general characteristics and stimuli that altered skin tone and hair color. SPSS 25.0 statistical program was used to analyze the collected data, and frequency analysis and cross-tabulation analysis were performed.Results: Following the analysis of the change of facial images according to hair color by skin tone, it was found that the lighter the skin tone, various facial images were formed according to the brightness of the skin tone. However, the darker the skin tone, the more it is focused on the skin tone itself rather than the change in hair color. Regarding the change in facial images based on skin tone based on hair color, it was observed that dark matogany hair color formed various facial images depending on the skin tone, while other hair colors formed similar patterns of images regardless of skin tone.Conclusion: The study analyzed the perception of facial image changes according to skin tone and hair color to provide objective data for selecting the right hair color for skin tone.