2023
DOI: 10.17494/ogusbd.1253537
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Investigation of the Woman Image Displayed in Tourism Commercials from the Gender Perspective

Makbule CİVELEK

Abstract: Considering the cultural elements, it’s natural to conclude that the image of women has different meanings in different cultures. This study aims to discuss and investigate the manners in which the woman image is utilized in tourism commercials in the context of gender. In doing so, the study makes use of semiotic analysis. Four tourism commercials on the “Go Turkey” website were examined in this respect. Evaluating the results of the study in a broad manner, the study reveals that the use of the stereotypical… Show more

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