Investing in People: Internal Marketing and Corporate Culture

Hogg, Gillian; Dunne, A. J.; Carter, Sara

doi:10.1362/026725798784867563

Cited by 72 publications

(42 citation statements)

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“…Internal marketing has been used particularly in service organisations and in particular to change corporate culture and to support organisational change (Gummesson, 1987;Hogg et al, 1998;Arnett et al, 2002), increase organisational commitment (Caruana & Calleya, 1998;Chang & Chang, 2009), to improve service quality to the end consumer (Lings & Brooks, 1998) and as a source of competitive advantage (Varey & Lewis, 1999). In addition, internal communications have also been highlighted as a way to influence employee behaviours and to support corporate change (Elving, 2006;Proctor & Doukakis, 2003).…”

Section: Social Marketing Campaigns and Involvementmentioning

confidence: 99%

An environmental social marketing intervention among employees: assessing attitude and behaviour change

Gregory‐Smith

Wells

Manika

et al. 2014

Journal of Marketing Management

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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Sonja Graham has an academic background in psychology and is a behaviour change programme specialist with over five years' experience in designing and delivering social marketing, behaviour change and training programmes for both private and public sector organisations. At the sustainability charity Global Action Plan Sonja is responsible for using the latest research from the areas of Social Psychology, Behavioural Science and Social Summary statement of contributionThis paper contributes to the limited prior literature on employees' environmental behaviour and, in particular, the limited research on the influence of both organisational and individual attitudes and behaviours. This study makes a number of contributions to the employee environmental behaviour literature by examining: (1) the impact of both individual and organisational factors; (2) on two simultaneous interventions, and (3) different types of behaviour; (4) by using a situated experiment.

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Section: Social Marketing Campaigns and Involvementmentioning

confidence: 99%

An environmental social marketing intervention among employees: assessing attitude and behaviour change

Gregory‐Smith

Wells

Manika

et al. 2014

Journal of Marketing Management

View full text Add to dashboard Cite

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“…Although organizational culture has been entrenched in many firms, culture has still been suggested to have the ability to be evolved by employee attitudes about the way a firm communicates to the external audience (Hogg et al, 1998). In other words, the methods a company utilizes to advertise and communicate its brands to the external constituents may affect the employees' perceptions of how things operate internally; thus, changing the corporate culture.…”

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confidence: 99%

Conceptual framework of sponsorship’s relationship with components of organizational culture

Olejniczak¹,

Aicher²

2010

IJSMaRT

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Sponsorship in sport has become a prominent promotional tool for many companies across the world. Although many studies have suggested elements necessary for successful sponsorships, the lack of emphasis on measurement has the potential for employees to view their firm's sponsorship initiatives as executive ego enhancers. This study highlights the relationship between sport sponsorship, organizational culture, and employee behavioral benefits. By reviewing literature on member identity and people focused components of organizational culture; we propose that when employees are highly identified with their organization, via sport sponsorship, a people focused decision-making culture may result in numerous employee benefits.

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“…Follow-up research must be conducted in order to determine effectiveness and assist in the recognition in changes of the environment (Hogg et al, 1998).…”

Section: Discussionmentioning

confidence: 99%

Relationship between Internal Marketing and Service Quality with Customers' Satisfaction

Aburoub¹,

Hersh²,

Aladwan³

2011

IJMS

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This study aims at investigating the relationship between internal marketing and service quality to customers' satisfaction in Jordan commercial banks, through answering the following questions: Do commercial banks in Jordan apply the appropriate concept of internal marketing? What are the possible procedures that can be applied in the banking sector? Is there any relationship between bank services quality and customer satisfaction?In order to achieve the study objectives, two questionnaires were designed and distributed over two samples of Jordan bank employees and customers totaling (231) and (384) respectively. The questionnaires were collected and analyzed by using the SPSS. The study's conclusions are as follows: -Study's sample attitudes were positive towards internal marketing (service culture, human resources development, motives system and rewards) totaling (0.5693) more than virtual mean -Study's sample evaluations were positive towards internal marketing procedures from employees perspectives since its mean is more than the virtual mean (3), totaling (0.6935).-Study's sample attitudes were positive towards banking service quality represented by (tangibility, reliability, responsiveness, assurance, empathy), since evaluations before benefiting from the banking service were (3.566) i.e. (0.566) more than the virtual mean, while after benefiting, the evaluations were (0.778) more that the virtual mean.

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Investing in People: Internal Marketing and Corporate Culture

Cited by 72 publications

References 0 publications

An environmental social marketing intervention among employees: assessing attitude and behaviour change

An environmental social marketing intervention among employees: assessing attitude and behaviour change

Conceptual framework of sponsorship’s relationship with components of organizational culture

Relationship between Internal Marketing and Service Quality with Customers' Satisfaction

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