“…Compared to a classification in “high,” “average,” and “low” returns as in Clark‐Murphy and Soutar (), they are more realistic. As socially responsible investors can place significant weight on returns (Døskeland & Pedersen, ; Riedl & Smeets, ) a portrayal of actual return levels is oftentimes preferred (Kara, Kaynak, & Kucukemiroglu, ; Livanas, ; Wilcox, ; Zinkhan & Zinkhan, ). Following Bauer and Smeets (), the levels of risk range from “low” over “medium” to “high” to ensure comprehensibility by participants.…”