The dynamic and increasing evolution of economic conditions emphasizes the potential deficiencies of historical information of listed companies because it cannot satisfy investors", diversified information needs along with economic development. In some cases, historical information is unable to provide stakeholders with sufficient insight regarding critical success factors, opportunities, risks and management plans more integrated perspective. A new reporting framework called integrated reporting had been raised during the last decade. The United States Securities and Exchange Commission (SEC) initiated the concept of the integrated reporting in 1970s. It calls for a single report that integrate the financial and the non-financial information. The new reporting framework tries to improve the ability of the investors for assessing the future prospects of the firm and to remedy the shortcomings of the traditional reporting model of accounting. the International Integrated Reporting Council (IIRC) is the main body behind the spread of the integrated reporting idea. The council issued a framework that included the main components of the integrated report components and requirements of implementation. The components of the integrated report included six forms of capital (natural capital, social and relationship, human, intellectual, manufactures and financial) that help in creating a future value for the firm using the business model and organization"s strategy. The purpose of this paper is to identify key challenges, opportunities, strengths and weaknesses to be experienced by companies listed in the stock exchange market (EGX30) within the integrated reporting (IR) implementation process. The research also, test the link between the level of compliance to IR and the firm performance and value. The researcher used the profitability (ROE) and leverage level (Debt Dr.Mohamed Samy El-Deeb The Impact of Integrated Reporting on Firm Value …… Key performance indicators (KPIs) and organization Strategy Key performance indicators (KPIs) provide different amounts of information when compared to the performance measure benchmarks. The information theory relying on information measures that are examined to find out if they are valuable for determining a practical subdivision of KPIs that will help in assessing the sustainable information usefulness for users with minimum information loss (Talluri and Sarkis, 2002).