Investment Decisions of the Blockchain-Based Anti-Counterfeiting Traceability Service in A High-Quality Fresh Supply Chain

Abstract

Applications of the blockchain-based anti-counterfeiting traceability system (hereafter, blockchain-based ACTS) present a positive result in helping improve the repeat purchase rate and the product circulation rate. However, using the blockchain-based ACTS needs chain members’ additional expenditure. They want to know investment conditions about the blockchain-based ACTS and how to coordinate the supply chain. To solve these problems, we chosen a supply chain with one fresh producer and one retailer as the study object. Afterwards, considering the changes of the repeat purchase rate and the product circulation rate, we revised the demand function. Then, we constructed the profit functions before and after adopting the blockchain-based ACTS, and then a price discount and revenue-sharing contract was put forward to coordinate the supply chain. Findings: with the growth of the repurchase rate, benefits of chain members in the proposed three situations will increase. Thus, we can know that after using the blockchain-based ACTS.