“…In an efficient markets explanation, revealing the expected returns pattern should make no difference for the future path of expected returns; in a quasi-rational view such as the overreaction hypothesis represents, an explicit choice-theoretic basis is needed to predict public reaction to the uncovered profit opportunities. The work by Barberis, Shleifer, and Vishny (1998), Daniel, Hirshleifer, and Subrahmanyam (1998), and Hong and Stein (1999 has already made important strides in that direction. J=3,6,9,12; K=3,6,9,12) are the combinations of J and K originally examined by Jegadeesh and Titman (1993) for U.S. stock data.…”