Soccer clubs listed on the London Stock Exchange provide a unique way of testing stock price reactions to different types of news. For each firm, two pieces of information are released on a weekly basis: experts' expectations about game outcomes through the betting odds, and the game outcomes themselves. The stock market reacts strongly to news about game results, generating significant abnormal returns and trading volumes. We find evidence that the abnormal returns for the winning teams do not reflect rational expectations but are high due to overreactions induced by investor sentiment. This is not the case for losing teams. There is no market reaction to the release of new betting information although these betting odds are excellent predictors of the game outcomes. The discrepancy between the strong market reaction to game results and the lack of reaction to betting odds may not only be the result from overreaction to game results but also from the lack of informational content or information salience of the betting information. Therefore, we also examine whether betting information can be used to predict short-run stock returns subsequent to the games. We reach mixed results: we conclude that investors ignore some non-salient public information such as betting odds, and betting information predicts a stock price overreaction to game results which is influenced by investors' mood (especially when the teams are strongly expected to win).
JEL codes: G12, G14Keywords: information salience, investor sentiment, investor attention, sports betting, soccer, football, economics of sports, market efficiency ¶ We are grateful for the helpful comments from Laurent Calvet, Stijn Claessens, Gabrielle Demange, Piet Duffhues, Alex Edmans, Thierry Foucault, Francesco Franzoni, Diego García, Marc Goergen, Uli Hege, Kees Koedijk, Heinrich Isaac, Narasimhan Jegadeesh, Marina Martynova, Massimo Massa, Øyvind Norli, Evren Ors, Bruno Solnik, Jenke Ter Horst, Paul Tetlock, Chris Veld, Bas Werker and the participants to the NAKE Annual Meeting (Amsterdam), the Arne Ryde Workshop in Financial Economics (Lund), the ENTER Annual Meeting (Brussels), and the Western Finance Association (WFA) 2005 Annual Meeting (Portland). We also acknowledge the comments from the seminar participants at HEC Paris, and the universities of Sheffield, Tilburg and Warwick. The paper was previously circulated under the title "Stock price reactions to short-lived public information: the case of betting odds". Soccer clubs listed on the London Stock Exchange provide a unique way of testing stock price reactions to different types of news. For each firm, two pieces of information are released on a weekly basis: experts' expectations about game outcomes through the betting odds, and the game outcomes themselves. The stock market reacts strongly to news about game results, generating significant abnormal returns and trading volumes. We find evidence that the abnormal returns for the winning teams do not reflect rational expectations but are high due to ove...