Along with examining the theory of competition and competitiveness, the economists have been showing great interest in the assessment of competitiveness in practice [1, 2, 3, 7, 11, 14]. Surely, there are certain achievements in product competitiveness evaluation, i.e. the availability of trusted methods to evaluate the competitive performance of identical products and services. However, this is not the case for business competitiveness. Despite many efforts made in this field, there is still no generally accepted and integrated method for assessing an entity’s ability to compete. The dynamic method of evaluation of competitive capacity is based on a clear and universally applicable understanding of business competitiveness and takes into account the competitive performance of both the company’s products and the company’s operations. The methodological framework of this approach is very simple and can be applied to both the current period and/or any previous periods, delivering time series of data to be further used for deep impact analysis and/or forecasting business competitiveness.