Investors’ response to advertising: the role of media

López-Tenorio, Pablo J.; Romero, Jaime

doi:10.1080/0267257x.2020.1767680

Cited by 4 publications

(2 citation statements)

References 59 publications

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“…Researchers such as Srivastava et al ( 2017 ) and Kansal ( 2013 ) explored different information components in financial service advertisements. López-Tenorio and Romero ( 2020 ) found that informative advertisement messages had a signaling effect in getting awareness about the company's short and long-term returns. Sisodia and Chowdhary ( 2012 ) and Dey et al ( 2015 ) demonstrated that advertisement informational content should increase awareness levels and is preferred by financially literate investors.…”

Section: Conceptual Background and Hypothesis Formulationmentioning

confidence: 99%

What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM

2023

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The financial service sector involves high-risk and uncertain elements that make financial decision-making challenging; thus, information sources act as facilitators. The present study analyzed the effects of financial advertisements on investors’ behavioral intentions with perceived risk acting as a mediator and gender and marital status as moderating variables. The study empirically validates the proposed conceptual model (based on Stimulus–Organism–Response) with the interrelationship between financial advertisement antecedents, perceived risk, and investors’ investment intentions. Data were collected from 481 respondents using the survey method and analyzed using the partial least squares structural equation modeling (PLS-SEM). “Multigroup analysis (MGA)” was conducted to identify the gender and marital status intergroup moderating effects. The study confirms the significant relationship between informativeness and truthfulness with the perceived risk. The result found that credibility and truthfulness are significantly related to investor intention. In addition, the mediating effect of the perceived risk was found to be absent. Gender is moderating the relationship between credibility and investment intentions; informativeness and perceived risk; truthfulness and perceived risk, whereas marital status moderates the relationship between credibility and investment intentions; involvement and perceived risk; and truthfulness and perceived risk. The present study helps to understand millennial investment decision-making when they are exposed to various financial promotions and advertisements. This study provides insights to the government in policy framing regarding the financial advertisements essentials and disclosures that need to be focused on.

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Section: Conceptual Background and Hypothesis Formulationmentioning

confidence: 99%

What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM

2023

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“…The company's value can be measured from the level of the stock price that indicates the company's future prospects (Hussein & Nounou, 2022;López-Tenorio & Romero, 2020). Moreover, the company's value can serve as an indicator of the company's overall health and performance.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Company Value: Study on Pharmaceutical Companies on the Indonesia Stock Exchange

Sambo,

Sufiati,

Pura

2023

Econ. Bus. Account. Soc. Rev

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Company value is very important in investment transactions, and company management must understand the determinants to achieve company goals. The main operational goal of the company is to achieve the maximization of expected profits. Profit maximization is the company's only rational policy. This study aims to determine and examine the determinants of firm value: growth, firm size and financial performance. The research sample consisted of 9 pharmaceutical companies listed on the Indonesia Stock Exchange. Data is collected through financial statement documents for 4 years, 2018-2021. The number of data observed is 36 observational data. Data analysis used multiple regression analysis. The results showed that company growth and firm size positively and insignificantly affected firm value. Meanwhile, financial performance has a significant positive effect on firm value. The implications of the research results are theoretically as developing insight related to investment and portfolio management, then practically as information for investors in making investments.

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