Bulimic women appear preoccupied not only with their physical presentation but also with their "social self-how others perceive them in general. This study examined the relationship of the social self to body esteem and to bulimia nervosa. In Phase 1, in which 222 nonclinical women (aged 16 to 50) participated, the social-self measures of Perceived Fraudulence, Social Anxiety, and Public Self-Consciousness were negatively associated with body esteem. In Phase 2, 34 bulimic women were compared with 33 Ss scoring high on the Eating Attitudes Test (EAT) and 67 matched control. Bulimic Ss, high-EAT Ss, and control Ss all differed on Perceived Fraudulence, and bulimic Ss and high-EAT Ss scored higher than control Ss on Public Self-Consciousness and Social Anxiety. The findings strongly support the hypothesized link of social-self concerns to body dissatisfaction and bulimia nervosa.A central symptom of eating disorders is preoccupation with appearance-a constant concern with how the physical self is viewed by others. Beneath this manifest symptom seems to lie a pervasive concern with how others view the self in general. Eating disordered patients appear preoccupied with self-presentation and with how others perceive and evaluate them, a facet of the self first designated the "social self" by William James (1890/1983).'Research suggests that women with bulimia nervosa and anorexia nervosa experience significant difficulties in the area of social adjustment, characterized by social anxiety, impoverished relationships, and social isolation (