Involvement and the Consistency of Knowledge, Attitudes, and Behaviors

Abstract

The proposition that consistency among people's knowledge (K), attitudes (A), and behaviors (B) is contingent on high levels of involvement was tested in a long-term health intervention campaign. Support varied depending upon the indicator of involvement used. Cognitive involvement with the health topic, as indicated by number of responses to an open-ended question about heart disease, produced the clearest support. Using LISREL procedures, high K-A, K-B, and A-B correlations were found only in the high cognitive response group. Affective indicators of involvement produced mixed support. Perceived risk of heart disease was related to K-A-B consistency in a direction opposite to the hypothesis, but extremity of affective response was associated with the predicted high K-B correlation. A behavioral indicator of involvement based on reading the campaign literature produced results consistent with the hypothesis, although less so as the campaign progressed. The experimental health education campaign produced no discernible effect on K-A-B consistency, despite gains in knowledge itself.

Involvement: a novel approach for understanding responses to nutrient budgeting

“…Low involvement means that behaviour does not necessarily reflect attitudes or knowledge (Chaffee & Roser 1986;Priluck & Till 2004). However, if there is a need for farmers to use nutrient budgets more effectively*that is, a need for farmers to respond to the outcomes of their budget and change the way in which they manage parts of their farm*these results indicate that there is a need to increase the level of involvement in nutrient budgeting.…”

“…Low involvement means that behaviour does not necessarily reflect attitudes or knowledge (Chaffee & Roser 1986). Awareness of an issue or problem, involvement in that issue or problem and the need to think through a problem or issue are all required for attitude formation (Priluck & Till 2004).…”

The genesis of climate change activism: from key beliefs to political action

“…The first two of these beliefs may be understood as outcome expectations regarding a threatening outcome, while the second two assess collective efficacy for reducing the threat. Issue involvement increases attention to an issue (Petty and Cacioppo 1986) and behavior change (Chaffee and Roser 1986); it is a precursor to opinion leadership (McLeod et al 1999), political participation and activism (Schwebel 2008). We hypothesize that understanding the threat of climate change and recognizing its potential for reduction will generate affective issue involvement and injunctive beliefs, i.e., beliefs that societal action should be taken to reduce the threat.…”

KAP Surveys and Oral Health: A Detailed Review

“…1). Because, diffusion frequently occurs through personal networks and personal JCD review artiCle 10.5005/jp-journals-10031-1077 networks are shaped by ethnic, socioeconomic (SES) factors, and geography, the diffusion of the innovation has a propensity to be shaped by these factors as well. As a result, there may be different diffusion trajectories for different subgroups (e.g.…”

“…9 Even though this K-A-P sequence occurs often, other researchers argue that different sequences are possible. 10 For example, some behaviors may be adopted before knowledge of or positive attitudes toward that behavior are developed. For instance, people may use condoms, because they want to protect themselves from pregnancy or sexually transmitted diseases (practice), even though they may not like to use them (low positive attitude), and with little knowledge about their effectiveness (knowledge), thus resulting in the behavioral change sequence to P-A-K. Health promotion and communication campaigns have tried to accelerate behavior change by changing knowledge, attitudes, and directly encouraging people to adopt healthy behaviors, irrespective of the behavior change sequence.…”