“…para-Substituted benzoic ester 5, which is incapable of intramolecular H-bonding, was synthesized via amide coupling of aniline 4 [31] with ferrocenoyl chloride (Scheme 2). The second control molecule, 12, was prepared from 3-nitroaniline via an adaptation of a literature route: [31] iodination of 3-nitroaniline, [48] followed by amidation, nitro-group reduction, Sonogashira coupling and coupling with ferrocenoyl chloride, afforded the desired bis(amide). The first of these, 5, estimates the chemical shift of the FcA NH in the absence of H-bonding by positioning the H-bond acceptor para to the alkyne linkage (0% control).…”