IOT in the development of information support of food products for healthy nutrition

Нилова, Людмила Павловна; Malyutenkova, Svetlana; Chunin, Sergey; Науменко, Наталья Владимировна

doi:10.1088/1757-899x/497/1/012112

Cited by 7 publications

(2 citation statements)

References 16 publications

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“…On the same website, there can be presented options for cooking food products recommended by the manufacturer (conditions for cooking, frying, baking; on fire, in an oven or microwave oven). No additional information on products' properties, distinctive features, and health benefits that could interest a consumer in a purchase (Nilova et al 2019;Lin et al 2020) are not provided on the websites.…”

Section: Content Analysis Of Websites Of Online Food Storesmentioning

confidence: 99%

Global Challenges of Digital Transformation of Markets Volume II

2022

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The Publisher has taken reasonable care in the preparation of this book, but makes no expressed or implied warranty of any kind and assumes no responsibility for any errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of information contained in this book. The Publisher shall not be liable for any special, consequential, or exemplary damages resulting, in whole or in part, from the readers' use of, or reliance upon, this material. Any parts of this book based on government reports are so indicated and copyright is claimed for those parts to the extent applicable to compilations of such works.

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Section: Content Analysis Of Websites Of Online Food Storesmentioning

confidence: 99%

Global Challenges of Digital Transformation of Markets Volume II

2022

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“…Consumer awareness of the range of goods, its properties and purpose is presented on the seller's websites, in social networks, can be carried out through applications or by sending catalogues to e-mail [3][4][5].The quality and reliability of the information provided on the site, regardless of the purchase frequency of goods in ecommerce, is crucial for the consumer [6]. The possible relationship between a seller and a manufacturer of goods will allow a consumer to obtain additional information about goods, as well as the use of QR bar code in the marking [7][8][9]. Internet technologies can help retail target certain categories of consumers, and consumers make more informed decisions about the choice and purchase of goods [10].…”

Section: Introductionmentioning

confidence: 99%

Challenges and opportunities for promoting functional foods in e-commerce

Нилова

Malyutenkova

2020

E3S Web Conf.

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In order to promote functional foods, the consumer should be informed about the health benefits that can be done through e-commerce. A survey of consumers living in St. Petersburg showed that only 18% of respondents carry out the order of food products via the Internet with the immediate prospect of increasing their number by 19%. An analysis of the websites of online stores, the assortment of food products on the example of bread and bakery products and the terms for their delivery and return revealed the main reasons for restricting online purchases of food products: the absence of significant differences in the assortment between online stores and retail outlets; lack of confidence in the delivery of quality and fresh products; the difficulty of returning products. An additional restriction on the purchase of functional foods is the lack of information about their health benefits, both on the websites of online stores and in the labelling. It is proposed to clearly position functional products on the websites of online stores in the bread and bakery segment, providing them with additional information resources about health benefits; create an additional service “Baking to order” with special delivery terms.

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Marketing tools for the digitalization of trade

et al. 2023

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The Digital Revolution had a significant impact on the sphere of circulation in general, and on trade in particular. The use of online marketing communication tools allows vendors to target their offers and select information or marketing messages based on the individual interests and behavior of consumers. Analyze the impact of digitalization on the marketing activities of trading companies. As a result, the author's approach to the digitalization of trading companies has been developed. This involves the construction and adaptation of the marketing structure in trading companies, which depends on the range of consumer values. The direction for further scientific research by the authors involves studying the impact of marketing tools on the digital processes of trading companies.

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IOT in the development of information support of food products for healthy nutrition

Cited by 7 publications

References 16 publications

Global Challenges of Digital Transformation of Markets Volume II

Global Challenges of Digital Transformation of Markets Volume II

Challenges and opportunities for promoting functional foods in e-commerce

Marketing tools for the digitalization of trade

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