2010
DOI: 10.1007/bf03395725
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IQ Zoo and Teaching Operant Concepts

Abstract: Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), Figure 1). Earlier, the Brelands had studied operant behavior under B. F. Skinner at the University of Minnesota and in his Project Pigeon lab, where they taught pigeons to guide bombs during World War II (Skinner, 1960). After the war, the Brelands parlayed the reinforcement of behavior via the automatic feeder into a remarkable display of the effectiveness of positive reinforcement (Brelan… Show more

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Cited by 6 publications
(5 citation statements)
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“…By the 1950s, the Brelands moved their business to Hot Springs, Arkansas, where they held a tourist attraction known as "IQ Zoo", intended as both an entertaining and educational experience [25,35]. The Brelands also continued to train animals for coinoperated acts and other revenue-generating ventures (see Figure 2), as well as suggesting the use of naturalistic exhibits and visitor-focused learning opportunities within zoos and similar settings [36][37][38][39].…”
Section: The Emergence Of Reward-based Zoo Husbandry Training Practicesmentioning
confidence: 99%
“…By the 1950s, the Brelands moved their business to Hot Springs, Arkansas, where they held a tourist attraction known as "IQ Zoo", intended as both an entertaining and educational experience [25,35]. The Brelands also continued to train animals for coinoperated acts and other revenue-generating ventures (see Figure 2), as well as suggesting the use of naturalistic exhibits and visitor-focused learning opportunities within zoos and similar settings [36][37][38][39].…”
Section: The Emergence Of Reward-based Zoo Husbandry Training Practicesmentioning
confidence: 99%
“…Modern animal training procedures are linked to two major events: (1) Skinner's discovery of shaping, or the differential reinforcement of successive approximations to a target response (Peterson, 2004;Pierce & Cheney, 2013;Skinner, 1951), and (2) the creation of a field of Applied Animal Psychology by Keller and Marian Breland and based on Skinner's operant conditioning principles (Bailey & Gillaspy, 2005;Bihm et al, 2010;Breland & Breland, 1951). It was the latter development that propelled the field of animal training into a modern era, with the Brelands training a wide variety of animal species for commercials, coin-operated fair/zoo acts, and public shows (Curtis, 1957;Gillaspy et al, 2014;Yin, 2012).…”
Section: A Brief History Of Modern Animal Trainingmentioning
confidence: 99%
“…Modern animal training procedures are linked to two major events: (1) Skinner's discovery of shaping, or the differential reinforcement of successive approximations to a target response (Peterson, 2004;Pierce & Cheney, 2013;Skinner, 1951), and (2) the creation of a field of Applied Animal Psychology by Keller and Marian Breland and based on Skinner's operant conditioning principles (Bailey & Gillaspy, 2005;Bihm et al, 2010;Breland & Breland, 1951). It was the latter development that propelled the field of animal training into a modern era, with the Brelands training a wide variety of animal species for commercials, coin-operated fair/zoo acts, and public shows (Curtis, 1957;Gillaspy et al, 2014;Yin, 2012).…”
Section: A Brief History Of Modern Animal Trainingmentioning
confidence: 99%