The anodic oxidation of the 4,4 0 -dimethoxychalcone (DMC) was investigated by different electrochemical methods at a platinum working electrode and in acetonitrile as a solvent. The DMC exhibited a single irreversible anodic peak around 1.6 V versus Ag/AgCl. On the time scale of cyclic voltammetry experiments, the highly reactive radical cation issued from the first electron transfer underwent a second order rate-limiting reaction. The potential imposed electrolyses of DMC led to the formation of a semi-conducting oligomer with 40 % yield. Using different physico-chemicals methods, the structural study confirmed the formation of an o-phenylenevinylene oligomer. The values of the corresponding optical and electrochemical band gaps were calculated to be 3.15 and 2.86 eV, respectively. Finally, a mechanism for the DMC electro-oligomerization was proposed on the basis of the obtained results.