2018
DOI: 10.18488/journal.23.2018.74.138.149
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Iranian Housewives Motives for English Language Learning from a Discursive Psychology Perspective

Abstract: In this study, the principles of discursive psychology are used to critically analyze the accounts of Iranian housewife English learners on their motives and intentions for language learning. In the course of the analysis of semi-structured interviews with these housewives, four interpretative repertoires were identified: 'learning English for meeting the child"s need', 'learning English for a global need', 'learning English for a social need', and 'learning English for a psychological need'. The assumptions u… Show more

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Cited by 3 publications
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“…Li concluded that the advertisement used wellorganised language, eye-catching pictures and affirmative adjectives to describe the product, which helped the producer to better communicate with consumers. Jafari and Mahadi (2014) looked at the fundamental and main characteristics of advertising language, examining major concepts like advertising, persuasion and communication. They concluded that advertising language was a persuasive language linked to culture and had simple statements, short indirect sentences and sentence fragments that have distinctive value of emphasis and association.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Li concluded that the advertisement used wellorganised language, eye-catching pictures and affirmative adjectives to describe the product, which helped the producer to better communicate with consumers. Jafari and Mahadi (2014) looked at the fundamental and main characteristics of advertising language, examining major concepts like advertising, persuasion and communication. They concluded that advertising language was a persuasive language linked to culture and had simple statements, short indirect sentences and sentence fragments that have distinctive value of emphasis and association.…”
Section: Literature Reviewmentioning
confidence: 99%