Iranian television advertisement and children′s food preferences

Hajizadehoghaz, Masoomeh; Amini, Maryam; Abdollahi, Afsoun

doi:10.4103/2008-7802.195825

Cited by 14 publications

(3 citation statements)

References 28 publications

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“…[ 39 53 ] In two studies, unhealthy food products were implicitly preferred over healthy products in which the violations took place very skillfully. [ 37 30 ]…”

Section: Discussionmentioning

confidence: 99%

Violation of Food Advertising Regulations in Iran: A Systematic Review

Amini,

Ghodsi,

Zargaraan

et al. 2023

International Journal of Preventive Medicine

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Background: The prevalence of non-communicable diseases (NCDs) and the status of nutritionally high-risk behaviors in the country are not promising. Because of undeniable impact of media advertising on food choices, to combat the problem some regulations on food advertisements are developed in the country. However, the high prevalence of NCDs warns of the possibility that either the laws are not given the necessary attention or they are not implemented properly. Therefore in the present review, all studies on how the country's visual and written mass media comply with regulations related to food product advertisement were systematically reviewed. Methods: We searched all studies, including Persian and English articles, dissertations, and research projects, published and unpublished reports in eight domestic and international databases and search engines during the years 1996 to December of 2020 (25 years). Then, the content of the eligible studies was extracted, evaluated, and reported. Results: A total of 18 eligible studies (articles and reports) were included in the review. The results indicated violations of rules and regulations including displaying food products of low nutritional value and obese people, misleading/exaggerating claims, award offers, induction of gluttony, consumerism, and inconsistency with scientific facts. Most of the studies (55%) had, implicitly or explicitly, targeted children and adolescents. Conclusions: The results of this study indicated a violation of the rules and regulations of health policies, mainly in the field of promoting foods of low nutritional value during the study period. Violations of the ban on advertising for children were also reported in more than half of the studies.

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“…[ 39 53 ] In two studies, unhealthy food products were implicitly preferred over healthy products in which the violations took place very skillfully. [ 37 30 ]…”

Section: Discussionmentioning

confidence: 99%

Violation of Food Advertising Regulations in Iran: A Systematic Review

Amini,

Ghodsi,

Zargaraan

et al. 2023

International Journal of Preventive Medicine

View full text Add to dashboard Cite

show abstract

“…We analyzed all the categorical variables using descriptive analysis with numbers and percentages, and we used cross-tabulations to examine the presence of persuasive techniques in the advertisements by food category and marketing tool. We used Cohen’s kappa coefficient (κ) test to calculate the percentage of agreement between the two raters, a statistical measure of the degree of agreement or concordance between two independent raters considering the possibility that agreement could occur by chance alone [27, 28].…”

Section: Methodsmentioning

confidence: 99%

Food Advertised to Children: A Content Analysis Study of Saudi Food and Drug Authority Food Advertisement System

Almutairi,

Alqahtani

2023

Saudi J Health Syst Res

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Introduction: Evidence showed that some food advertisements may encourage unhealthy dietary practices among children; therefore, regulatory developments were implemented to overcome this issue. Different countries control or ban unhealthy food advertisements marketed to children, whereas in Saudi Arabia, no regulations exist until now. Thus, identifying and analyzing food advertisements aimed at children is crucial for further implementation. Methods: A content analysis of food advertisements was obtained from the Saudi Food and Drug Authority advertisements electronic registration system (Ealan). The data extracted for this study consist of all Ealan system food advertisements’ requests targeted at children (<12 years) and collected over 16 months (from January 2020 to April 2021). We created a codebook to analyze the advertisements’ persuasive techniques. Results: Forty-one advertisements were analyzed; 58.5% were marketed as posters, whereas the rest (41.5%) were visual advertisements. About 95% of the advertisements were aimed to be marketed through social media, and 35% were aimed to be featured on television. The persuasive techniques used in the analyzed advertisements were children (73.2%), health claims (68.3%), and taste appeals (34.1%). In addition, milk powder products were among the most marketed food type (60.9%). Conclusion: This study found that the primary persuasive techniques used in children’s advertisements were children’s appearance, health claims, and taste appeals. Furthermore, most food companies chose social media to promote their products. We recommend designing preventive policies and restrictions to control children’s exposure to unhealthy food and making modifications to the system before implementing any further restriction.

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“…Across Iran, a lack of regulating supervision on advertisements for fast food, junk food, and restaurants in different forms of media currently exist. Given that such advertisements promote unhealthy food items, they can negatively affect consumers' eating habits (Amini (2014); Hajizadehoghaz (2016)). On the other hand, the lack of time for people have to prepare healthy food, the high cost of purchasing healthy food, and the lack of informative resources for healthy eating habits are factors that affect individual behaviors.…”

Section: Analysis Of Case Studiesmentioning

confidence: 99%

Investigating the role of Expansive Design and Service Design in improving healthy food consumption: case study consuming vegetables

Marzban¹,

Anbohi²,

Ajdari³

et al. 2019

Preprint

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The goal of this study is to generate designerly solutions for improving the culture of healthy food consumption in Tehran, Iran through cultural-historical activity theory. Even though individuals might make conscious decisions to consume healthy food, their environment might prevent them from doing so. Given the current lack of attention toward a holistic viewpoint that considers obese target users, healthy nutrition, and specifications of a target society, therapy procedures recommended by therapists as well as general healthy nutrition policies have been made useless and much less effective. The case study in this research was conducted on patients with obesity and preliminary studies show lack of success of patients, regardless of their nutrition program recommended by therapists. Observations were interpreted that unhealthy nutrition habits and obesity would not be changed just based on a calorie variable as being calculated in diets, but social, cultural and psychological factors do have an important role in generating obesity, and the disregard for considering such factors have resulted in divergence of patients between health centers, sports clubs, and monitoring groups (whether physicians or nutritionists). The hypothesis generated from such observations would signify that considering cultural-social context and generating a useful model (considering effective variables), together with treatment procedures, would help the patient reach a successful goal. Expansive design was chosen as the design approach in order to emphasize continuing the relation between users and providers of service, even after obtaining the service by a user. This viewpoint and design resulted in the dialogue between user and provider of the service or product. Based on the research, three solution scenarios were generated: considering promoting healthy nutrition culture through schools, general promotion strategies in media and society, and a collective treatment system. Based on priorities and requirements, the third scenario, designing a collective treatment center was chosen and conceptualized through tools such as system map, interaction storyboard, and consumer satisfaction diagram. The value of such a study is based on presentation and institutionalizing the theoretical infrastructures in the area of service design, while diverse solutions would be presented to specialists based on scenario-based design as well.

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Iranian television advertisement and children′s food preferences

Cited by 14 publications

References 28 publications

Violation of Food Advertising Regulations in Iran: A Systematic Review

Violation of Food Advertising Regulations in Iran: A Systematic Review

Food Advertised to Children: A Content Analysis Study of Saudi Food and Drug Authority Food Advertisement System

Investigating the role of Expansive Design and Service Design in improving healthy food consumption: case study consuming vegetables

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