This article examines new notions about race, ethnicity and language current in modern movements of Arabic literary and cultural revival. I argue that the Arab print market before World War I adopted the racial category of the Semite as highly relevant to Arab ethnicity and language, but the philological and literary significations of the term subverted the negative constructions affiliated with the Semitic races in Western race theories. Combining elements from the study of linguistics, religion, and political philosophy, Arabic journals, books, and works of historical fiction, created a Semitic and Arab universe, populated by grand historical figures and mesmerizing literary and cultural artifacts. Such publications advanced the notion that the Arab races belonged to Semitic cultures and civilizations whose achievements should be a source of pride and rejuvenation. These printed products also conveyed the idea that the Arabic language and Arab ethnicity can create ecumenical and pluralistic conversations. Motivated by the desire to find a rational explanation to phenomena they identified with cultural and literary decline, Arab authors also hoped to reconstruct the modes with which their Semitic and Arab ancestors dealt with questions relating to community and civilization. By publishing scientific articles on philology, literature, and linguistics, the print media illustrated that Arabic itself was a language capable of expressing complex scientific concepts and arguments.