Ireland in translation

Cronin, Michael

doi:10.1017/s0266078411000216

Cited by 9 publications

(7 citation statements)

References 5 publications

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“…On the other hand, language and translation seem to have a basic role in this juncture. The need for instant communication as stated by Cronin (2003) has a neo-Babelian shift at its foundation towards reducing linguistic diversity and desires a mutual one, instantaneous intelligibility between speaking of human beings who are reading and writing different languages. Universalizing cultural language can reawaken and reinforce cultural identities via translation.…”

Section: A Translation and Culturementioning

confidence: 99%

Cultural-context Adaptation in Translation of Children's Short Stories from English to Persian

Asghari

Salmani

2016

TPLS

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Abstract-The importance of children's literature in comparison with the traditional form of translation is something trivial and this is regrettable since translating for children should be done so skillfully that there may be no mental or emotional harm for children. Puurtinen (1994) believes that writing and translating for children which is often regarded as a simple and insignificant matter will be governed by numerous constraints, which normally vary from culture to culture. The present study makes an effort to examine the implications of different adaptation methods proposed by Klingberg (1986) in children's literature to investigate the claim that the process of translation in children's literature should consider the level of target text reader's knowledge and their understanding. In this study, the level of adaptation is evaluated through Klingberg's theories, in which undue adaptation is disparaged since an undue adaptation keeps children away from new world knowledge.

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Section: A Translation and Culturementioning

confidence: 99%

Cultural-context Adaptation in Translation of Children's Short Stories from English to Persian

Asghari

Salmani

2016

TPLS

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“…Croghan (1986: 265) observes that from the nineteenth century, the Irish adopted, in addition to the English language itself, "the political culture of language from England which included the myth that Hiberno-English was deviant". The view of native English speakers of the use of English by the Irish at the end of the nineteenth century is referred to by Cronin (2011).…”

Section: The Status Of Irish English and Standard British English In mentioning

confidence: 99%

Standard Southern British English as referee design in Irish radio advertising

O’Sullivan

2017

Linguistics

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Standard Southern British English as referee design in Irish radio advertisingAbstract: The exploitation of external as opposed to local language varieties in advertising can be associated with a history of colonization, the external variety being viewed as superior to the local (Bell 1991: 145). Although "Standard English" in terms of accent was never an exonormative model for speakers in Ireland (Hickey 2012), nevertheless Ireland's history of colonization by Britain, together with the geographical proximity and close socio-political and sociocultural connections of the two countries makes the Irish context an interesting one in which to examine this phenomenon. This study looks at how and to what extent standard British Received Pronunciation (RP), now termed Standard Southern British English (SSBE) (see Hughes et al. 2012) as opposed to Irish English varieties is exploited in radio advertising in Ireland. The study is based on a quantitative and qualitative analysis of a corpus of ads broadcast on an Irish radio station in the years 1977, 1987, 1997 and 2007. The use of SSBE in the ads is examined in terms of referee design (Bell 1984) which has been found to be a useful concept in explaining variety choice in the advertising context and in "taking the ideological temperature" of society (Vestergaard and Schroder 1985: 121). The analysis is based on Sussex's (1989) advertisement components of Action and Comment, which relate to the genre of the discourse.

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“…Both these advertisements follow the same format; the hyperbolised French accent is sandwiched between the similarly hyperbolised varieties of strongly vernacular local Dublin English and rural Irish English (accent and dialect), produced first of all by the initial speaker and then by the interjection of the second, throwing it into sharp relief. The Irish English lexical and grammatical, as well as pragmatic features combine with the phonological features, in the case of these advertisements, to portray an image which could be construed as unsophisticated, culturally stigmatised and comic, bordering on stage‐Irishness (Cronin : 55). This is reinforced by its positioning next to the features of French lexical items and French accented English.…”

Section: The Representation Of Vernacularisationmentioning

confidence: 99%

Vernacularisation and authenticity in Irish radio advertising

O’Sullivan

Kelly‐Holmes

2017

World Englishes

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This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.

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Ireland in translation

Abstract: The tension between Irish and English has led to a creative space for translation and to a unique use of Irish English

Cited by 9 publications

References 5 publications

Cultural-context Adaptation in Translation of Children's Short Stories from English to Persian

Cultural-context Adaptation in Translation of Children's Short Stories from English to Persian

Standard Southern British English as referee design in Irish radio advertising

Vernacularisation and authenticity in Irish radio advertising

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