This paper puts forward a perspective on organizational irony framed in terms of two reciprocal faces, as a contribution to the developing interest in irony as a tool for organizational analysis. Endemic irony explores theoretical approaches implying that irony is a characteristic of all organizations, extended by contingent manifestations in contemporary organizations. Pragmatic irony conceptualizes how organization members engage in ironic strategies and deploy verbal irony as modes of coping -with both endemic discrepancies between intention and outcome, and contingent contradictions generated through major change efforts. This perspective is offered as a heuristic for exploring organizations whose members are inherently confronted by irony. First, those philosophical, literary and organization theory approaches to irony are reviewed which relate most closely to organizational irony. Second, the endemic nature of organizational irony is elaborated. Third, distinctive manifestations of irony in contemporary organizations that extend endemic irony are discussed. Fourth, instances of pragmatic irony in contemporary organizations, conceived as the reciprocal of endemic irony, are explored. Finally, the value of an ironic perspective as a means of understanding organizations is asserted and suggestions offered for future theory-building and research.Keywords: endemic irony, pragmatic irony, ironic disposition, ambiguity, principled infidelity 'Irony: The modern mode: either the devil's mark or the snorkel of sanity.'
Julian Barnes (1984) Flaubert's ParrotThe use of irony as a trope for understanding organizations has been a relatively recent development in organizational studies. Inevitably, given the hyperreferential character of the concept of irony, a variety of approaches has been adopted but, as yet, none has emerged that could be regarded as canonical. The process continues and the purpose of this paper is to contribute to it by proposing two distinct aspects of organizational irony which can be regarded as reciprocal: endemic and pragmatic. We argue that irony is endemic in social life generally and hence inherent in the logic of organizations. We further argue that while organizational members have of necessity to learn to live with irony, there is an aspect of irony which allows for a degree of agency. We use the term pragmatic irony to refer to the strategies which organizational members use to cope with the ambiguities and dilemmas that endemic irony engenders.