Is an "empty" bottle truly empty?

Fetto, Pasquale

doi:10.1021/ed069p823

Cited by 1 publication

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“…of consumers and hence creating a bond between bank and their users. One study conducted by market research firm (New-York) Ipsos-Reid in June, 2002 on consumer behavior declared that only 17% user's thought online banking is not secure for them and around 11% showed unconcern regarding security of their privacy (Fetto, 2002) [2] . However, nowadays banking sectors continuously presenting efforts on making all services as popular as can and also informing consumers about the availability of these useful platforms.…”

Section: Introductionmentioning

confidence: 99%

Consumer behavioral study on digital banking services (A survey of HDFC Bank, Virar, Mumbai)

Gupta¹

2020

Int. J. Finance Manage.

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This paper surveyed the perception of users on the digital banking technology in banking sector. By the aid of digital banking, customers utilizing it for managing their financial needs smoothly. Several online banking facilities have transformed the way of users and provide immense benefits. In the present study, survey was performed with HDFC Bank, located at suburban city in Mumbai i.e. Virar, analyzed the perception of people towards e-banking services. However, banking sectors revolutionized the idea of digital banking in several ways to anyhow satisfy the customer by customizing the offers, marketing of their pilot projects, taking concern about the security reasons etc. The recent survey focused on questionnaire based on basic queries that further validated by statistical analysis.

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Section: Introductionmentioning

confidence: 99%