2022
DOI: 10.3390/su14073974
|View full text |Cite
|
Sign up to set email alerts
|

Is Artificial Intelligence Better than Manpower? The Effects of Different Types of Online Customer Services on Customer Purchase Intentions

Abstract: Artificial intelligence has been widely applied to e-commerce and the online business service field. However, few studies have focused on studying the differences in the effects of types of customer service on customer purchase intentions. Based on service encounter theory and superposition theory, we designed two shopping experiments to capture customers’ thoughts and feelings, in order to explore the differences in the effects of three different types of online customer service (AI customer service, manual c… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
3
0

Year Published

2022
2022
2024
2024

Publication Types

Select...
4
3
1

Relationship

1
7

Authors

Journals

citations
Cited by 18 publications
(5 citation statements)
references
References 57 publications
(92 reference statements)
0
3
0
Order By: Relevance
“…In their study, I. M. D. Andrade and C. Tumelero [177] used data content analysis with Atlas.ti software to analyze how AI can improve customer service efficiency and provide insights on the potential benefits of AI in enhancing customer experience and driving innovation in service processes and the economy. Meanwhile, M. Qin et al [178] offer valuable insights for AI developers and e-commerce platforms aiming to improve online customer service strategies. Finally, to enhance their resilience and adapt to changing circumstances, companies should consider AI and other emerging technologies, as suggested by P. Agarwal et al [179], who examined the effects of COVID-19 on these industries and discussed how information technology could be used to implement business strategies to transform businesses and incentivize the implementation of these technologies during emergencies and suggested that companies should consider AI and other emerging technologies to enhance their resilience and adapt to changing circumstances in the future.…”
Section: Smart Economymentioning
confidence: 99%
See 1 more Smart Citation
“…In their study, I. M. D. Andrade and C. Tumelero [177] used data content analysis with Atlas.ti software to analyze how AI can improve customer service efficiency and provide insights on the potential benefits of AI in enhancing customer experience and driving innovation in service processes and the economy. Meanwhile, M. Qin et al [178] offer valuable insights for AI developers and e-commerce platforms aiming to improve online customer service strategies. Finally, to enhance their resilience and adapt to changing circumstances, companies should consider AI and other emerging technologies, as suggested by P. Agarwal et al [179], who examined the effects of COVID-19 on these industries and discussed how information technology could be used to implement business strategies to transform businesses and incentivize the implementation of these technologies during emergencies and suggested that companies should consider AI and other emerging technologies to enhance their resilience and adapt to changing circumstances in the future.…”
Section: Smart Economymentioning
confidence: 99%
“…The e-VITA EU-Japan Virtual Coach for Smart Aging project aimed to prototype virtual coaches for smart environments, develop standards for component interoperability, and conduct a study of "proof-of-concept" for assessing user acceptance. N. Bagaria et al [178] reviewed existing literature on Health 4.0 Using Digital Twins for maintaining personal health and wellness, which involves essential terms, uses, and research gaps. The aim is to give a summary of the possible advantages and difficulties associated with the utilization of Digital Twins in the fields of healthcare and well-being.…”
Section: Smart Livingmentioning
confidence: 99%
“…In the online shopping environment, consumer purchase decision behavior is differentially influenced by the moderating effects of product type and consumer characteristics ( 68 ). In the online health field, the factors influencing patients' healthcare selection behavior can also be influenced by the type of disease and the psychological characteristics of the patient.…”
Section: Research Hypotheses and Research Modelmentioning
confidence: 99%
“…The national e-commerce transaction volume almost reached 43 trillion by 2022. The number of inquiries handled by intelligent customer service reached 3-5 million person-times per day 1 . A large amount of conversation information between intelligent customer service and customers can truly reflect the customers' attitudes and opinions towards products and services.…”
Section: Introductionmentioning
confidence: 99%
“…Customer service helps consumer handle routine problems in the service process and undertakes order acceptance, in-sale consultation, and after-sales service in a targeted and efficient manner. The existing research suggests that the perceived service quality of customer service is positively related to customer purchase intention [1][2] and customer satisfaction [3]. Traditional customer service relies on humans to provide corresponding consulting and business services, mainly based on the "huge-crowd strategy".…”
Section: Introductionmentioning
confidence: 99%