Is audience engagement worth the buzz? The value of audience engagement, comment reading, and content for online news brands

Krebs, Isabelle; Lischka, Juliane A.

doi:10.1177/1464884916689277

Cited by 47 publications

(27 citation statements)

References 47 publications

(63 reference statements)

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“…As regards social networks, this trend expands to the first hours of the next day and to some analysis. Sharing and liking news are associated with a stronger perceived brand quality, loyalty, and associations (Krebs and Lichska, 2017). The most common interaction is the content syndication – through social media – which contributes to legitimate/spread the story – and the brand – but does not imply a new creation by users.…”

Section: Discussionmentioning

confidence: 99%

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT)

2017

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Journalism is once again facing a context of technological and social changes. The current stage is characterized for being mobile, multi-screen, and visual. Citizens have adopted with ease the new mobile media for content consumption. Transmedia narratives emerge as structures that can help creators to adapt contents to all platforms and to open the door to new audiences. This article analyzes transmedia strategies in the news offered during the coverage of Greek elections (20-S) by four of the most important news media brands in Europe: El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT). Results show that mobile platforms have been incorporated into the news coverage following a repurposing strategy as regards web content. The increasing number of published stories, the prioritization of their updating, and the multimedia enrichment make the World Wide Web the main platform of the analyzed practices. The patterns for commenting and sharing do not match, but the most commented and disseminated include multimedia contents.

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Section: Discussionmentioning

confidence: 99%

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT)

2017

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“…In the virtual brand community, the willingness of customers to participate in the collaborative value creation will be affected by subject factors, environmental factors, brand factors, and perceived value factors [28]. Consumer engagement and comment reading will affect brand equity [29]. Previous research found consumer engagement of brand WeChat account affects relationship quality and consumers' overall purchase intention, and it also mediates the impact of perceived value on the two factors [30].…”

Section: Social Interaction and Sustainable Brand Relationshipmentioning

confidence: 99%

Smart Community Service Brand Functional Value and Sustainable Brand Relationship—The Mediating Role of Customer Emotional Cognition

Zhang

Hong

et al. 2021

Sustainability

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More and more companies are developing customer service by building Smart Community Service Brand Platforms (SCSBP). However, the impact of digital platform functions on sustainable brand relationships, and the mediating mechanism of customer’s emotional cognition are still unclear. The functional value of digital services in the property service industry focuses on three dimensions, including service efficiency, personalization, and social interaction. Regarding consumers’ emotional cognition aspect, we investigate value consistency and brand image. The empirical analysis findings suggest: (1) the functional value of smart community service has a significant positive impact on consumers’ emotional cognition and is positively related to the construction of sustainable brand relationships; (2) consumers’ emotional cognition of smart community service is positively related to the sustainable brand relationship; (3) consumers’ emotional cognition plays a complete mediating role between service efficiency and sustainable brand relationship, demonstrating a partial mediating role between personalization and social interaction aspects of functional value and sustainable brand relationship. This study contributes to the customer-based sustainable brand relationship theory in the digital service environment and provides a reference for companies to continuously improve the SCSBP and customer-based brand construction.

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“…Online media engagement, such as participation and behaviors on virtual communities, increases brand loyalty (Krebs & Lischka, 2019; Lin, Chen, & Sung, 2018). The same logic applies to the media industry.…”

Section: Social Media News Engagement and Brand Awarenessmentioning

confidence: 99%

News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement

Chen

Pain

2019

Journalism & Mass Communication Quarterly

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Focused on the value of Facebook as a distribution platform for newspapers, this study shows that news which attracts and holds readers’ attention on Facebook is positively related to the brand awareness and brand loyalty of newspapers and Facebook. Brand-wise, Facebook and newspapers benefit when news is distributed through Facebook. The study shows that Facebook and major newspapers are somewhat mutually beneficial in helping build the brand loyalty of both. However, audiences who read news from major brands on Facebook rather than going to the news sites may create a certain illusory loyalty toward a news brand.

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Is audience engagement worth the buzz? The value of audience engagement, comment reading, and content for online news brands

Cited by 47 publications

References 47 publications

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT)

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT)

Smart Community Service Brand Functional Value and Sustainable Brand Relationship—The Mediating Role of Customer Emotional Cognition

News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement

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