Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life

Greiner, Ben; Caravella, Mary; Roth, Alvin E.

doi:10.1016/j.jebo.2014.01.011

Cited by 42 publications

(26 citation statements)

References 22 publications

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“…Such a finding could generate new perspectives in marketing and selling as well as in the broader context of changing business interactions (Greiner et al, 2014). As such, this topic merits further research and investigation.…”

Section: Virtual Trust Experimentsmentioning

confidence: 87%

“…Unlike multi-player, role-playing games such as World of Warcraft, SL has no stipulated goal associated with participation and is purely an online social environment (Greiner, Caravella, & Roth, 2014). SL is open-ended and, therefore, resists classification; its users employ it in a variety of ways including role play, traditional games, social networking and commerce.…”

Section: Trust In V-commercementioning

confidence: 99%

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Information richness and trust in v-commerce: implications for services marketing

Chesney

Chuah

Dobele

2017

JSM

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A note on versions:The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the repository url above for details on accessing the published version and note that access may require a subscription. Findings:We find that the two dimensions of trust significantly differ between the treatments. In particular, as hypothesised, both trustingness and trustworthiness are higher in the virtual than in the electronic environment. However, contrary to our hypotheses, physical trade is not associated with greater trust than virtual trade. Implications:We extend previous research by demonstrating how the information richness of the virtual world interface can promote e-commerce by deepening trust between trading partners. Our research also complements existing work that approaches product and service interfaces through the lens of servicescapes. The findings also contribute towards the development of services marketing practice and the design of e-commerce environments.

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Section: Virtual Trust Experimentsmentioning

confidence: 87%

Section: Trust In V-commercementioning

confidence: 99%

Information richness and trust in v-commerce: implications for services marketing

Chesney

Chuah

Dobele

2017

JSM

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“…SL was not developed for research, but social scientists soon recognized its utility as a platform to study human interaction. A number of the studies conducted have tended to focus on examining the unique characteristics of SL participants (Hooi & Cho, 2014;McLeod, Liu, & Axline 2014), the behavior of SL avatars in virtual worlds (Grinberg, Careaga, Mehl, & O'Connor, 2014;Hooi & Cho, 2013), the use of SL for online instruction within educational institutions (Halvorson, Ewing, & Windisch, 2011;Inman, Wright, & Hartman, 2010), or the feasibility of conducting social experiments and experimental manipulations in SL (Greiner, Caravella, & Roth, 2014;Lee, 2014;Tawa, Negrón, Suyemoto, & Carter, 2015). A handful of studies have used SL as a tool for recruitment, though generally the recruitment goals are directed at specific populations (Keelan et al, 2015;Swicegood & Haque 2015).…”

Section: Discussionmentioning

confidence: 99%

An examination of the equivalency of self-report measures obtained from crowdsourced versus undergraduate student samples

Briones

Benham

2016

Behav Res

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Increasingly, researchers have begun to explore the potential of the Internet to reach beyond the traditional undergraduate sample. In the present study, we sought to compare the data obtained from a conventional undergraduate collegestudent sample to data collected via two online survey recruitment platforms. In order to examine whether the data sampled from the three populations were equivalent, we conducted a test of equivalency using inferential confidence intervals-an approach that differs from the more traditional null hypothesis significance testing. The results showed that the data obtained via the two online recruitment platforms, the Amazon Mechanical Turk crowdsourcing site and the virtual environment of Second Life, were statistically equivalent to the data obtained from the college sample, on the basis of means of standardized measures of psychological stress and sleep quality. Additionally, correlations between the sleep and stress measures were not statistically different between the groups. These results, along with practical considerations for the use of these recruitment platforms, are discussed, and recommendations for other researchers who may be considering the use of these platforms are provided.

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“…This is summed up by Greiner, Caravella and Roth (2014) who affirm that Second Life is purely a social environment with no particular stipulated goal of participation. It can be accessed via virtual embodiments (avatars or residents) through which users can interact verbally and non-verbally (Barnes & Pressey, 2011;Locher, Jucker & Berger, 2015).…”

Section: Introductionmentioning

confidence: 99%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

107

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General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life

Cited by 42 publications

References 22 publications

Information richness and trust in v-commerce: implications for services marketing

Information richness and trust in v-commerce: implications for services marketing

An examination of the equivalency of self-report measures obtained from crowdsourced versus undergraduate student samples

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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