Abstract:Can voters be persuaded to support a candidate based on a candidate’s rhetoric instead of a candidate’s issue positions? Combining theoretical insights on voter decision-making drawn from valence theories of candidate position-taking with insights from theories of rhetoric and persuasion, the authors argue that candidate rhetorical tone can sway voters to a candidate’s side. Using DICTION 5.0, the tone of candidate speech in U.S. presidential elections is examined from 1976-2012. Candidates who present themsel… Show more
“…Similarly, Grose and Husser determined that the rhetorical tone of U.S. presidential candidates can sway moderate voters (Grose & Husser, 2014). However, the majority of the existing literature has little to say about the nexus between policy legitimation and the microfeatures of political rhetoric.…”
Section: Research Conducted By Robert Crew and Christopher Lewis Founmentioning
confidence: 99%
“…In ancient Greece, the ability to speak convincingly was key to political power (Ponton, 2016). Aristotle contended, "It is not enough to know what to say; we must also say it in the right way" (Grose & Husser, 2014). Rhetoric thus evolved as the practical art and science of the persuasive use of language.…”
Section: Political Rhetoric and Policy Legitimationmentioning
confidence: 99%
“…Realism captures expressions of tangible, immediate, and practical issues. It indicates an inclination to manage policy issues in a forthright, honest, and uncompromising manner (Crew & Lewis, 2014;Grose & Husser, 2014;Hart, 1984;Kaid & Holtz-Bacha, 2008).…”
Section: Verbal Style Roderick Hart Identifies Four Indicators Of Rhmentioning
“…Similarly, Grose and Husser determined that the rhetorical tone of U.S. presidential candidates can sway moderate voters (Grose & Husser, 2014). However, the majority of the existing literature has little to say about the nexus between policy legitimation and the microfeatures of political rhetoric.…”
Section: Research Conducted By Robert Crew and Christopher Lewis Founmentioning
confidence: 99%
“…In ancient Greece, the ability to speak convincingly was key to political power (Ponton, 2016). Aristotle contended, "It is not enough to know what to say; we must also say it in the right way" (Grose & Husser, 2014). Rhetoric thus evolved as the practical art and science of the persuasive use of language.…”
Section: Political Rhetoric and Policy Legitimationmentioning
confidence: 99%
“…Realism captures expressions of tangible, immediate, and practical issues. It indicates an inclination to manage policy issues in a forthright, honest, and uncompromising manner (Crew & Lewis, 2014;Grose & Husser, 2014;Hart, 1984;Kaid & Holtz-Bacha, 2008).…”
Section: Verbal Style Roderick Hart Identifies Four Indicators Of Rhmentioning
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