This study examined the effects of two cognitively oriented dimensions, framing and anchoring, on estimates of the standard deviation of the overall worth (SDy) of full professors in organizational behaviour. The estimates were produced using the Schmidt et al. (1979) procedure in utility analysis. In order to manipulate the framing variable, half of the subjects were presented the estimation task positively, in terms of potentially acquiring a new professor (in order to fill a vacancy); the remaining half were presented a negatively framed task, in terms of potentially losing a professor (thereby creating a vacancy). Different orders of eliciting percentile estimates provided the anchoring manipulations. A significant main effect for framing was obtained. Insignificant effects were found for both the ordering variable and its interaction with framing. Based on previous literature and the current study, it can be concluded that the Schmidt et al. procedure is highly susceptible to contextual effects and a multiplicity of estimates of SDy should be expected. Alternative techniques for estimating SDy should be considered by future researchers.Renewed interest in the decision theoretic equations developed by both Brogden ( 1949) and Cronbach & Gleser (1965) for estimating utility has been evidenced by increased application in occupational settings. A key component in these equations is the standard deviation of the value of job performance (SDy), and a number of procedures for estimating SDy have been put forward in the last decade or so. The most popular of these methods was proposed by Schmidt, Hunter, McKenzie & Muldrow (1979). This procedure, based on the assumption that job performance is normally distributed, requires supervisors to estimate the overall dollar value of the outputs of 50th, 85th and 15th percentile performers.
Requests for reprints.* In fact, if one assumes that individual worth is always positive, the utility estimates will also be anchored, from below, by zero. As Bobko, Karren & Kerkar (1987) note, this assumption of positive worth does not always hold in the minds of the judges! Indeed, the notion that loss of academic staff might ~aue money for the respective university is further noted in the Discussion section.