“…In this regard, it is clear that culture and the quality of historical heritage determine part of the tourist flow and individuals 0 preferences when planning their trip (Cuccia & Cellini, 2007), either as the specific goal of their visit (Guccio, Lissi, Mignosa, & Rizzo, 2017) or as part of the activities to be carried out during the stay, even this does not have a specific cultural finality in itself, making up what is referred to as omnivorous tourism (Barbieri & Mahoney, 2010). For this reason, and in the domain of efficiency studies of tourist destinations, works focusing on specifically gauging the impact of these cultural variables are becoming increasingly common.…”