2015
DOI: 10.1007/978-81-322-2476-1_13
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Is Farmer–Food Retail Chain Linkage Feasible?

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Cited by 3 publications
(3 citation statements)
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“…The supermarket supplying farmers also received a higher proportion of the gross price and higher average price even after accounting for 10% rejection (Bathla 2016). The net returns of supermarkets supplying farmers in vegetable crops in Punjab and in South India were higher, across crops, than their non‐supermarket supplying counterparts (Chengappa, Mangala, and Dega 2016; Singla, Singh, and Dhindsa 2016). In pomegranate in Maharashtra too, farmers supplying to a supermarket supplying agribusiness company earned much higher net returns as they bore no marketing cost and the produce was grown to the supermarket standards (Shroff, Kalamkar, and Kajale 2016).…”
Section: Food Value Chain (Supermarket) Investments and Small Farmmentioning
confidence: 87%
“…The supermarket supplying farmers also received a higher proportion of the gross price and higher average price even after accounting for 10% rejection (Bathla 2016). The net returns of supermarkets supplying farmers in vegetable crops in Punjab and in South India were higher, across crops, than their non‐supermarket supplying counterparts (Chengappa, Mangala, and Dega 2016; Singla, Singh, and Dhindsa 2016). In pomegranate in Maharashtra too, farmers supplying to a supermarket supplying agribusiness company earned much higher net returns as they bore no marketing cost and the produce was grown to the supermarket standards (Shroff, Kalamkar, and Kajale 2016).…”
Section: Food Value Chain (Supermarket) Investments and Small Farmmentioning
confidence: 87%
“…Fast-moving consumer goods (FMCG) are products that are relatively inexpensive, readily available, and used in daily life. According to their shelf life, these products are often used within days, weeks, or months (Chengappa, 2007;Chhabra and Farooque, 2018). The ability to store materials for a long time is constrained by the limited shelf lives of consumer packaged goods (CPG).…”
Section: Introductionmentioning
confidence: 99%
“…The decline in the millet production could be attributed to a less demand and over-dependency on rice and wheat accounting for about 50% of the average Indian household calorie intake and significant changes in the dietary pattern of households from cereals to high-value food commodities such as livestock products, fruits, vegetables and beverages (Bansil 1999;Radhakrishna 2005;Chatterjee et al 2006;Chandrakanth and Akarsha 2011;Kumar et al 2011). Besides, an increase in per capita income, growing urbanisation, availability of expected fresh and processed food products in the market, improvements in transportation, storage facilities and a rise in supermarkets and changing tastes and preferences are some of the other factors responsible for a decline in the production and consumption of millets (Chand 2007;Chengappa et al 2007;Kumar et al 2011;Vasileska and Rechkoska 2012). Also, a less attention paid by researchers with respect to the significance of underutilized millets (Padulosi and Hoeschle-Zeledon 2004), resulted in neglected nutrition and health opportunities (Frison et al 2006;Hawtin 2007;Smith and Longvah 2009).…”
Section: Introductionmentioning
confidence: 99%