Is giving scholarship worth the effort?Loyalty among scholarship recipients

Abstract

To stay ahead of competition, a significant factor has now become of significance; student loyalty towards higher learning institutions. Hence, scholarship recipients have the expectation to demonstrate a certain degree of loyalty towards their education sponsor. In addition, they play an important role as opinion leaders and walking advertisement for these institutions. However, the challenge that is plaguing scholarship programmes is the probability of the recipients being loyal due to monetary incentives rather than the supremacy of the institution. In view of this, focus group interviews were conducted to explore respondents' perspectives of their inclination towards the institution. This paper seeks to analyze loyalty themes that might surface as relevant to the development of loyalty among scholarship recipients. It centres on pertinent factors that emerge as important drivers of loyalty which will be of value to institutions in comprehending their students' loyalty intensity.

Strategic Integration: Assessing the Influence of Academic Information Systems on Student Loyalty and Campus Facilities

“…Student loyalty denotes students' dedication to their place of study, satisfaction with their academic experience, and efforts to connect with their university (Education, 2023). Loyalty includes expressing positive things about the company, recommending the company to someone else seeking advice, encouraging friends and relatives to do business with the company, making the company the first choice when purchasing services, and doing more business with the company in the coming years (Ismail, 2015).…”