“…However, less work has been devoted to understanding written production. The current views of speech production provide a general theoretical framework from which hypotheses specific to writing can be derived ( Bonin et al, 1997 , 1998a , b , 2013 ; Rapp et al, 1997 ; Bonin and Fayol, 2000 ; Baus et al, 2013 ; Damian and Qu, 2013 ; Zhang and Wang, 2014 ). In the work reported here, we investigated how orthographic codes are accessed from the conceptual/semantic level in writing using a picture–word interference (PWI) paradigm, which is an experimental paradigm that is popular in speech production (i.e., Schriefers et al, 1990 ; Starreveld and La Heij, 1995 , 1996a , b ; Damian and Martin, 1999 ).…”