This study aims to see halal as the company mission of PT Siantar Top Tbk. The qualitative approach in this research is a case study at PT Siantar Top Tbk. by using content analysis techniques in annual reports and the company's official website. The results show that halal is the direction of concern for management policies and impression management of the company. This research has the implication that halal is part of corporate social responsibility towards society and the environment.