“…Among them, and consistently with the emancipatory ethos of the social accounting project within the SEA literature (Gray, 2002), several papers follow an action research approach, as they argue that this method enables researchers not only to observe but also to contribute to the development of the potential changes that SAR can drive (Adams & McNicholas, 2007; Mitchell et al, 2012). However, most studies draw on case studies (Contrafatto & Burns, 2013; Le Breton & Aggeri, 2019; Leong & Hazelton, 2019; Li & Belal, 2018) or qualitative interviewing (Albelda-Pérez et al, 2007; Rodríguez-Gutiérrez et al, 2019; Stubbs & Higgins, 2014) as their empirical methods. Methods where the researcher has a less interventionist role, such as questionnaires (Arjaliès & Mundy, 2013), discourse analysis (Tregidga et al, 2014), or thematic content analysis (Maroun, 2018), are also applied.…”