Is It Beneficial for Luxury Brands to Embrace CSR Practices?

Dekhili, Sihem; Achabou, Mohamed Akli

doi:10.1007/978-3-319-26647-3_1

Cited by 10 publications

(12 citation statements)

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“…). However, Dekhili and Achabou () note that these rationalizations are flawed, with Davies et al . (, p. 41) describing them as ‘the fallacy of clean luxuries’.…”

Section: Research Streamsmentioning

confidence: 99%

“…Davies et al (2012) conclude that past-purchase satisfaction, quality and convenience are important; similarly, Achabou and Dekhili (2013) state that product quality and brand reputation govern choice. Dekhili and Achabou (2016), Joy et al (2012) and Ko and Megehee (2012) found that the consumer's own pleasure takes precedence in luxury consumption, and many consumers (often mistakenly) consider sustainable luxury to be more expensive (Davies et al 2012). Nash et al (2016) suggest that for certain luxury purchases, such as pearls, sustainability is central to the purchasing decision.…”

Section: Consumer Concerns and Practicesmentioning

confidence: 99%

“…Certain luxury goods, such as Harris Tweed, appeal because of their heritage and rarity, and the safeguarding of local crafts and jobs (Bastien and Kapferer 2013;Carrigan et al 2013). However, Dekhili and Achabou (2016) note that these rationalizations are flawed, with Davies et al (2012, p. 41) describing them as 'the fallacy of clean luxuries'. The raw materials contained in luxury goods (e.g.…”

Section: Consumer Concerns and Practicesmentioning

confidence: 99%

“…Luxury brands face growing tensions driven by consumer activists critiquing these brands for their lack of supply‐chain transparency and accusing them of animal and worker exploitation (Bendell and Kleanthous ; Dekhili and Achabou ; Henninger et al . ; Kapferer and Michaut‐Denizeau ).…”

Section: Introductionmentioning

confidence: 99%

“…Luxury brands face growing tensions driven by consumer activists critiquing these brands for their lack of supply-chain transparency and accusing them of animal and worker exploitation (Bendell and Kleanthous 2007;Dekhili and Achabou 2016;Henninger et al 2017;Kapferer and Michaut-Denizeau 2014). In response, the luxury sector is slowly recognizing its responsibilities and opportunities to encourage sustainability in sourcing, manufacturing, and marketing.…”

Section: Introductionmentioning

confidence: 99%

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Sustainable Luxury Marketing: A Synthesis and Research Agenda

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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“…). However, Dekhili and Achabou () note that these rationalizations are flawed, with Davies et al . (, p. 41) describing them as ‘the fallacy of clean luxuries’.…”

Section: Research Streamsmentioning

confidence: 99%