2024
DOI: 10.1080/15252019.2024.2417422
|View full text |Cite
|
Sign up to set email alerts
|

Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness

Sangwook Lee,
Won-Ki Moon,
Y. Greg Song
Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 65 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?