This paper aims to examine the determinants of life insurance consumption in 30 OECD countries using panel data from 1996 to 2020. This study uses GDP per capita, Life expectancy, Urbanization, School education, and Health expenditure as the determinants to measure the OECD countries’ life insurance consumption. Insurance density is used as a proxy for life insurance consumption. Fully Modified Ordinary Least Squares (FMOLS), Dynamic Ordinary Least Squares (DOLS), and causality tests are applied in this study. Our empirical results revealed that the variables urbanization, school education, and GDP per capita significantly impact life insurance consumption, whereas life expectancy and health expenditure were found to have an insignificant relationship in estimating life insurance consumption. These findings will help all insurance industry stakeholders in OECD countries in policy formulation and decision making.