“…Thus, CEO media exposure can be perceived as a signal of their abilities and their involvement in the management and success of the company (Blankespoor & deHaan, ), and it tends to be positively associated with other personal characteristics, such as credibility or integrity, as well as with their reputation in general (Hayward et al, ; Hayward & Hambrick, ; Park & Berger, ). Previous articles have demonstrated that CEO media exposure significantly influences the reputation and image of companies (Love et al, 2107), improving the financial opportunities available to them (Ranft et al, ) and increasing their visibility (Lee, ) and value created (Nguyen, ). However, it is also necessary to consider that wide CEO media exposure can generate an excessive link between the CEO's reputation and the company, putting the latter in a position of vulnerability in the face of potential negative decisions and behaviours by the former (Bruijns, ).…”