“…To enhance understanding of food-related decisions, prior research mainly focuses on social influence as an explanatory factor (e.g., Baker, 1986;Christakis & Fowler, 2007;Cohen-Cole & Fletcher, 2008;McFerran, Dahl, Fitzsimons, & Morales, 2010a, 2010b, because it is considered "greater than any other influence on eating" (Herman, Polivy, & Roth, 2003, p. 883). From an analysis of food consumption and body weight across a social network of family and friends over 32 years, Christakis and Fowler (2007) conclude that obesity is contagious, such that people within the network influence one another with regard to their body weight.…”